Marie Solimena Joins GIO Gelati to Bring a Taste of Italy  to a Wider World 

There’s something about stepping into a gelato shop that immediately slows you down. Maybe  it’s the soft clink of spoons against glass cups or the sight of small-batch flavors lined up like  jewels. At GIO Gelat, this feeling is part of the design and part of the brand’s soul. 

Founded in California but rooted deeply in Italian tradition, GIO Gelati has spent years  perfecting the balance between old-world recipes and new-world ingredients. Their gelato is  made entirely from scratch, using local, farm-fresh milk, fruits, and nuts. No shortcuts, no  additives, just the real stuff, churned in-house the Italian way. The name itself says it all: GIO 

stands for Gelato Italiano Originale. 

Now, with a growing customer base and attention from beyond the U.S., GIO is ready to step  onto a larger stage. To do that, they’ve teamed up with Italian actress Marie Solimena, a  collaboration that feels less like a branding move and more like a shared love letter to Italian  culture. 

Solimena, known for both her film roles and her unapologetic love for her roots, felt like a  natural fit. “I’ve always connected with food as something emotional,” she said recently. “Gelato  isn’t just a dessert; it’s a memory.” 

And that’s exactly what GIO is trying to deliver. The team behind the brand, a tight-knit duo of a  visionary CEO and a master gelato maker, has always aimed to do more than serve sweets. Their  mission is to create moments of joy. Whether you’re trying a seasonal vegan flavor for the first  time or ordering your regular scoop of stracciatella, they want the experience to mean  something. 

Bringing Solimena into the fold helped them amplify that mission. In their new campaign, she’s  not posing next to a cone. She’s laughing in a café, walking through sun-dappled scenes, sharing  gelato with friends. It’s evocative, but it doesn’t feel forced. And that’s the point. 

The campaign has already made waves on social media, in the local press, and among GIO’s  growing base of loyal customers. People aren’t just reacting to a celebrity endorsement. They’re  connecting to the warmth and storytelling that the campaign delivers. 

Solimena’s involvement has also helped GIO tap into international markets, especially among  those seeking authentic Italian experiences. With her as a cultural bridge, GIO is reaching  beyond its California roots and finding fans in places that appreciate craft, heritage, and heart. 

“We’re not trying to be the biggest,” said one member of the GIO team. “We just want to be the  most honest. And Marie gets that.”

That honesty is what sets GIO Gelati apart. It’s there in the way they make every flavor by hand.  In their refusal to use artificial anything. In how they make time for their customers, offering not  just gelato but espresso, breakfast bites, and a place to pause. 

So while this collaboration may be helping the brand grow, it’s not about chasing trends. It’s  about celebrating what matters, such as good food, meaningful connections, and a little bit of  Italy in every bite. 

And with Marie Solimena by their side, GIO Gelati isn’t just expanding. It’s inviting the world in.

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