Exclusive | Discover the immersive store ‘Stranger Things’ in Paris

Can you imagine yourself in the living room of Joyce (Winona Ryder), Will (Noah Schnapp) and Jonathan (Charlie Heaton)? Or imprisoned in the reverse world and face to face with demogorgon? With an immersive experience, the multinational entertainment company Fever created the concept of ephemeral pop-up stores for the series Stranger Things in partnership with Netflix. The goal is to create unforgettable moments associated with licensed products in partnership with several brands.

The first Stranger Things concept stores were established in New York and Los Angeles, however, both have already closed. As of August 2022, a month after the airing of the last episodes of the fourth season, the company maintains three establishments in operation in the cities of Dallas and Chicago, in the United States, and in Paris, in France. CinePOP had the opportunity to visit the latter temporarily installed at 44 avenue Champ-Elysée, next to the huge Disney store and several other major brands.

Attraction closed after a technical problem (Credit: Creapills)

When it opened on June 24, the Parisian boutique was divided into three parts. Due to technical problems, the part where you could “ride through Hawkins” was closed, but you can find pictures on the web (see above). Scheduled to last until the end of August, the Parisian store remains with a constant queue at the door even after more than a month of opening. The advice is to reserve an hour and face a queue of only 10-15 minutes, apart from weekends.

Upon entering, the series’ theme song begins to play, and we’re immersed in the title’s bright neon red. This is the first point to take a photo. Shortly after, we enter the atmosphere of the living room of Will’s house, with his drawings stuck all over the walls like in the second season. At the very beginning is the most coveted photo spot: the sofa with the letters and blinders from the first season. The advice is to leave the photo to be taken at the end of the tour, as it is right next to the exit door.

Joyce’s living room (Credit: Letícia Alassë)

The second most recurring point in the photograph is the yellow telephone, through which Joyce communicated with Will still “in 2016”. In fact, the device rings several times, pick it up and try to decipher it. There are dozens of shelves with the most varied products, including shirts, t-shirts, coats, shorts, caps, even personalized hydro alcoholic gel, candy from the 80s, replicas of demogorgons and POP dolls. Aside from sweets, the most affordable souvenirs are key chains, which cost around 12 euros.

Answer the yellow telephone and try to understand the message (Credit/Video capture: François Haouy)

In addition to the living room, the project reproduced the Russian laboratory and the weapon they use to open a passage to the invested world. Another replica is the Starcourt Mall and ice cream shop where Steven (Joe Keery) and Robin (Maya Hawke) worked, as well as the stage for the season three grand finale. You’ll find an exclusive MAC Strange Things line of makeup and clothes for babies and kids, with phrases like: “Feed me before I get mad” and “Boys lie to the whole crew” (Boys Lie all the time).

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If you’ve seen this object, you’re next… (Credit: François Haouy)

The mall is in the basement, where there are also season four references such as the HellFire Club, Hawkins High School uniforms, and Grandfather’s Death Clock. This, by the way, is another point of photography. Before leaving, it is imperative to enter the Palace Arcade and attempt a match in one or all of the three arcades available: Pac-Man (under maintenance), Space Invaders and Dig Dug.

Enter the Palace Arcade and play Dig Dug (Credit: François Haouy)

All these details are there to give a taste of what could soon debut in Brazil. Indeed, the website of the company Fever presents since August 4, 2022, the new project Stranger Things: The Experience – Unlock your power (Stranger Things: The Experience – Unlock your power), in New York, much more dynamic than pop – to the store. In the list of possible cities is São Paulo. Simply put, if you want an 80s experience, this will be your chance. See the video below for all the details.

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