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YouTube Shorts – How Shorts Are Dominating the Video Platform

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YouTube Shorts

YouTube is huge, right? It’s not just a search engine but also where you can learn almost anything, like fixing stuff or doing makeup.

In 2020, YouTube launched a new feature called YouTube Shorts. These are short vertical videos, kind of like what you see on Instagram Reels or TikTok.

Even big creators who usually make longer videos are now into Shorts because they’re so popular.

Experts suggest that Shorts will dominate the video platform. Some employees are worried that it will completely take over YouTube.

Want to know more about YouTube Shorts and why it is so popular? Keep reading. 

What are YouTube Shorts?

YouTube Shorts are short, vertical videos you can make using the special Shorts camera in the YouTube app. Just like on Reels and TikTok, Shorts lets you do a bunch of things. 

You can put on filters, speed up or slow down your video, link videos together, add words, mix up sounds or videos, speed up or slow down your video, and more.

You can make YouTube Shorts that go up to 60 seconds. To hit that mark, you can either use one video that’s a minute long or connect a bunch of 15-second clips together. 

Here are some statistics highlighting the dominance of Shorts:

  • More than 50 billion YouTube Shorts are viewed on a daily basis. 
  • There are a whopping 747 million Shorts made by creators across 42 million channels.
  • The count of YouTube Shorts is expected to surpass one billion in 2024.
  • People watch 1.5 trillion Shorts every month.
  • Shorts RPM (revenue per thousand impressions) more than doubled, jumping to $0.061 from the previous $0.027.

Source

If you want to become popular on YouTube, start creating Shorts. You can also use YouTube growth services to skyrocket your video rankings. These websites sell genuine subscribers to help new creators grow their channels on the platform. 

Why YouTube Shorts Are So Popular?

YouTube Shorts are getting super popular for a few big reasons. Here’s why:

· They’re part of YouTube

Shorts are right there on YouTube, so creators don’t have to start from scratch like they do on TikTok. YouTube’s already got a massive bunch of creators with their own channels and followers, giving Shorts a head start.

· YouTube’s backing Shorts big time

YouTube has created a 100 million Shorts Fund, which they use to pay Creators. Each Creator gets up to $10,000 through the Shorts Fund to promote the new feature. This helps them get cool gear and better tools for making awesome Shorts. Plus, the more they make, the more they can get rewarded.

·     Making Shorts is a breeze

Unlike making regular YouTube videos, Shorts are quick and easy to put together. That means creators can whip up more content in less time. And because Shorts are short and snappy, they’ve got a better shot at going viral compared to longer videos that might lose people’s interest.

Why Should You Use YouTube Shorts?

Here are some reasons your business should use YouTube Shorts:

·     Reach more people

Shorts are mobile-friendly, and over half of YouTube users use mobiles. People watch more and explore more pages on mobile; making Shorts will help you reach a wider audience.

·     Use user-generated content

Short videos made by users are trustworthy and influential. Incorporating these kinds of videos in your Shorts can boost engagement, brand recognition, and sales.

·     Gain more subscribers

Shorts make it easy for people to find and watch your videos by topic. Plus, every Short has a “Subscribe” button, helping you grow your subscribers and potential customers.

·     Boost engagement

When people engage with your Shorts by liking, commenting, sharing, or subscribing, it shows they find your content valuable. This helps to boost engagement. 

·     Show behind-the-scenes

Giving a sneak peek behind your brand’s scenes humanizes your business. It creates a connection and trust with your audience, showing them how your product or service is made.

·     Tease your products

Short videos are perfect for teasing new products or services. They create excitement and curiosity before the big launch, getting people talking and interested.

Conclusion

YouTube Shorts have become very popular in the last few years as more people prefer watching shorter content to save time. According to experts, short-form videos are going to dominate the market in the coming years. This means there will be an increase in the number of YouTube shorts. So, if you want to become popular on the platform, regularly create and post Shorts.

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