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where they are in Italy and Europe



Many are those who, on weekends or on bridges, are looking for niche attractions to visit alone or with their loved ones.

Indeed, according to Tiqets, the world’s leading online booking platform for museums and attractions, which recently benefited from a $60 million loan from Airbnb, the passion for discovering new places, even unusual is confirmed more and more, or to rediscover places already seen but under a different light, perhaps in the evening or with special shows.

Niche Attractions in Italy

Here, then, are the niche attractions identified by Tiqets across Italy, both for families and adults-only, also selecting some of users’ favorites since the start of 2022.” After great classics such as the Colosseum and the Uffizi Gallery, the Museum of Illusions in Milan was among the most visited in Italy in 2022. Attractions such as Leolandia, Casa Milan and Leonardo 3 were also particularly popular with travelers, as well as all those where it is possible to try food or wine experiences – says Paolo Fatone, Central, Southern Europe and GEPO regional director of Tiqets – “Not only Italian tourists, of course, even if they represented more than 25% of visitors to Italian museums and attractions, followed closely followed by the French (22.65%), the Americans (11.88%), the British (11.5%) and the Germans (8.8%). Figures that are also reflected in the data collected during these bridge days. »

The Museum of Illusions in Milan

Opened a little over a year ago, it is the ideal place to “tilt the brain”: holograms, installations and optical illusions to “defy” the laws of gravity and physics, but also Vortex Tunnel, Upside Down Room, Infinity Room and Puzzles. For a day where you can have fun exploring content related to different areas of knowledge, including psychology, mathematics, science and biology.

Leonardo 3 in Milan among niche attractions

Working models of more than 200 of Leonardo’s machines, including a submarine, a quick-loading crossbow, a mechanical eagle and a dragonfly, as well as digital restorations of his paintings, such as La Gioconda or The Last Supper and the interactive experience with La Dama con l’Ermellino, to get lost in an interactive museum that celebrates and wants to present the restless genius of a man who inspired the Da Vinci Code. But also a research center that brings the past to life through innovative technology.

Brunello Museum of Montalcino

A visit to the house of Brunello di Montalcino, one of the DOCG red wines of Tuscany, a multimedia experience to discover the history of the famous wine, the former convent and monumental complex of Sant’Agostino, the underground archaeological museum, the collections of the Civic and Diocesan Museum and the exhibition of the divine image. To conclude the day, a stop at the wine shop Bistrot Caffetteria del Tempio del Brunello to taste a glass of Montalcino red wine.

Casa Milan Museum in Milan

The ideal place for football enthusiasts and casual fans, to spend a few hours in total immersion among photos, national and international trophies, rare historical relics and interactive exhibitions for adults and children, with which to discover anecdotes and never-before-seen information about the AC Milan team.

Leolandia in Capriate San Gervasio

A day in one of Italy’s most famous children’s theme parks, decorated for the occasion with pumpkins, magic broomsticks and unique events such as shows and face painting. Magical adventures with the most beloved characters such as PJ Masks, Masha and the Thomas Train, an educational farm, seven themed areas and more than 50 attractions immersed in a large green park and the “Minitalia”, where you can take a ride fantastic collection of 160 incredibly realistic miniature Italian monuments.

Niche Attractions: Selfie Museum in Florence

More than 1000 square meters dedicated to the creative reinterpretation of art, with immersive installations created by more than 400 artists from all over the world, with surreal and historical works to pose next to. A space specially designed for selfies.

The Bioparco of Rome and the Aquarium of Genoa

Two ideal places for animal lovers, to spend a day more in contact with nature. On the one hand, one of the most incredible zoological parks in Europe, where you can admire an incredible variety of animals such as grizzly bears, small frogs, leopards, tigers, pythons, monkeys and even one or two Komodo dragons, with dedicated moments to discover the impact of humanity on the environment, the commitment to the conservation of threatened habitats and how to contribute. On the other hand, the largest exhibition on aquatic biodiversity in Europe, where you can observe more than 12,000 creatures in 70 different environments, including different thematic routes to discover the secrets and stories of the aquarium.

street food

And finally, guided tours to discover “street food” and local history in Rome, Naples and Venice, for lovers of good Italian cuisine. The street food tour in Rome, exploring Roman history including the Pantheon, Campo di Fiori, Largo di Torre Argentina, Porticus Octavia and food culture with a professional local guide tasting homemade pizzas, the best Italian cheeses, supplì and much more.

In Naples, the guided food tour with a local guide consists of discovering the best known points of the old town such as Piazza del Gesù Nuovo, the San Gregorio Armeno market and Piazza San Domenico Maggiore, tasting Neapolitan pizza , cod, meatballs and babà. The Venice Street Food Guided Tour, where the famous cicchetti will accompany you on a visit to the Rialto Fish Market, Rialto Bridge and Campo San Bartolomeo, all on Venice’s Grand Canal.

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