Connect with us


What’s the Worst Example of Automotive Badge Engineering?



Image for article titled What's the Worst Example of Automotive Badge Engineering?

Image: Aston Martin

Like plenty of things invented in the 20th century, badge engineering was awful but I kind of miss it. Car companies — typically American, but not exclusively so, as the image above indicates — would take a vehicle from their arsenal, make minor visual tweaks, and sell it under a completely different make and model. Sometimes that would result in more premium features, like leather seating, for example. Other times it would be the exact same damn car. In either case, nobody was ever really fooled. Today, we’re polling the room for the worst badge-engineered cars in the history of the industry.

There are a couple ways you could answer this question. Maybe you’ll choose a car that was bad already, whose badness was multiplied as it was marketed under multiple brands. Or you could pick a car that was really just mediocre, but sold in far too many incarnations, flooding the zone for no deserved reason. For the latter example, I’m thinking of the Chevrolet Uplander/Buick Terraza/Pontiac Montana/Saturn Relay crew. The same bar of soap, four times, sold concurrently in the same market.

For my choice, though, I’ve gone with a car that wasn’t necessarily bad, just wrong. The only reason Aston Martin ever bought up a bunch of Toyota iQs and turned them into Cygnets was to slip right under the European Union’s average fleet emissions rules. That’s sad on its own, but even if you’re not aware of the Cygnet’s reason for existing, seeing one sort of sullies the brand. And it seems everyone felt that way, because Aston only sold 150 examples of the damn thing over two years — the company had hoped to move 4,000 units annually. Apparently, Aston did build one with a V8, though. That’s badge engineering done right, friends.

Enough from me. What, in your eyes, is the most egregious poster child of this industry marketing phenomenon? Tell us right down there in the comments.

Continue Reading

Recent News

Baking Baking
Food2 hours ago

3 Reasons Why Baking is a Great Hobby for 2024

Life in 2024 is fast-paced, making it hard for people to find time for hobbies they enjoy. However, if you...

Visa Visa
Travel1 day ago

Which Countries are Visa free for Malaysia?

For Malaysian travelers, the ease of visa regulations can significantly impact travel plans and opportunities. Visa-free entry to certain countries...

Custom Notebooks Custom Notebooks
Lifestyle3 days ago

The Top Benefits of Using Custom Notebooks for Work or School

Custom notebooks have become increasingly popular in recent years for both work and school purposes. These personalised notebooks offer a...

Goron Tula Goron Tula
Health5 days ago

Goron Tula: Embracing Nature’s Healing Touch for Optimal Wellness

In a fast-paced world filled with artificial remedies and quick fixes, the allure of a natural care and wellness product...

Lease Cleaning Melbourne Lease Cleaning Melbourne
Lifestyle6 days ago

End of Lease Cleaning Melbourne: Ensuring a Smooth Transition

Moving out of a rental property in Melbourne? End-of-lease cleaning is a crucial final step, ensuring you meet the stringent...

Melbourne Melbourne
Lifestyle6 days ago

Finding Hoarding Help in Melbourne: A Compassionate Guide to Resources and Support

Hoarding disorder is a complex mental health condition that affects individuals and families across Melbourne. It’s characterized by persistent difficulty...

Energy Bills Energy Bills
Lifestyle6 days ago

Slash Your Energy Bills: Practical Tips for Saving Money in Victoria

Victorian winters can be chilly, and summers scorching, leading to soaring energy bills that put a strain on household budgets....

Pallet Racking Audits Pallet Racking Audits
Business6 days ago

Warehouse Safety: Why Pallet Racking Audits Are Non-Negotiable

The beating heart of any warehouse operation is its pallet racking system. These towering structures house tons of inventory, keeping...

Brand Agency Melbourne Brand Agency Melbourne
Tech6 days ago

Beyond the Logo: Unpacking the Power of a Brand Agency Melbourne

In Melbourne’s vibrant and competitive market, a striking logo is simply not enough. Businesses need a comprehensive brand strategy to...

Brisbane Brisbane
Business6 days ago

Ditch the Desk: Why Coworking Spaces in Brisbane are More Than Just a Place to Work

Brisbane is buzzing, and so is its entrepreneurial spirit! Whether you’re a freelancer, startup founder, or small business owner, finding...