Connect with us


Volkswagen, Audi, Porsche Pause Advertising On Twitter: Musk



Image for article titled Volkswagen Is Taking a Break From Twitter, And Is Taking Its Brands With It

Photo: Hauke-Christian Dittrich (Getty Images)

Volkswagen is encouraging its brands to pause paid advertisements on Twitter, just as the CEO of Tesla, Elon Musk, takes the reins of the social media platform. Volkswagen is one of the biggest automakers in the world — if not the biggest — so the loss is a notable hit to the platform, even if it’s only temporary.

Now that VW is pausing ads on Twitter, it’s recommending that the carmakers or brands it oversees (more to the point, those it owns) also pause their paid advertising, according to Reuters. The Volkswagen Group (AG) comprises many of the world’s most recognizable auto brands, including Audi, Bentley, Cupra, Lamborghini, Porsche, Seat, Škoda, the newly revived Scout, and, of course, Volkswagen (sans Group). The multinational auto giant also owns Ducati, just to round out the count with two-wheeled machines.

On Friday, the VW mothership released a statement about pausing paid ads on Twitter, and went on to say, “We are closely monitoring the situation and will decide about next steps depending on its evolvement,” per Reuters.

Image for article titled Volkswagen Is Taking a Break From Twitter, And Is Taking Its Brands With It

Photo: Jakub Porzycki/NurPhoto (Getty Images)

This marks the latest automaker to pull-out of Twitter just as Elon Musk takes over. Earlier this week, General Motors announced it would stop advertising on the social media site. The American automaker’s exit from Twitter seemed to be more of a long-term exit than Volkswagen’s, although GM said it would still be around to provide support to customers on the platform.

The German auto giant is not committing to a permanent Twitter exodus for its brands, but it’s going to cautiously approach any return to the platform. It’s not clear where the directive is coming from, or whether it’s an unanimous decision on the part of VW’s leadership or from its newly-appointed CEO, Oliver Blume.

The company’s former CEO Herbert Diess may have tried a different tack as far as it concerned Twitter and Elon Musk, since Diess appeared to support Musk. The two expressed mutual support at times, and acknowledged the efforts of their respective companies where EVs were concerned. But, it looks like Blume is not eager to court the controversy around the Tesla CEO’s Twitter buyout. Not to mention the conflict of interest that indirectly giving a competitor money represents, such as VW paying Musk money and thereby lining Tesla’s coffers.

Neither Musk nor Twitter seem to be having a good time right now; Musk plans to enforce new policies (fees!) that many find distasteful, while Twitter is facing imminent cuts to its workforce. These cuts come at the behest of Musk, who plans to streamline the platform. Fewer workers and less overhead is the way to more profits, right? Yes, except in cases like these, where less of everything includes less income from companies seeking to advertise on your platform.

Image for article titled Volkswagen Is Taking a Break From Twitter, And Is Taking Its Brands With It

Photo: Ronny Hartmann, Attila Kisbenedek (Getty Images)

Continue Reading

Recent News

Jack Martin and Lili Reinhart Jack Martin and Lili Reinhart
Celebrity17 hours ago

Who Is Jack Martin? All About Lili Reinhart’s Boyfriend

Lili Reinhart has been our beloved since starring in the famous show ‘Riverdale’. The end of the show marks an...

Daniel Radcliffe and Erin Darke Daniel Radcliffe and Erin Darke
Celebrity17 hours ago

Who Is Erin Darke? Everything To Know About Daniel Radcliffe’s Longtime Girlfriend

We all are a little curious to know about Daniel Radcliffe’s longtime girlfriend Erin Darke. We are really glad to...

Lana Del Rey and Evan Winiker Relationship Lana Del Rey and Evan Winiker Relationship
Celebrity18 hours ago

Who Is Evan Winiker? All About Lana Del Rey’s Rumored Ex

Evan Winiker and the hit pop artist Lana del Rey had something special. Something that almost resulted in a beautiful...

Leather Jackets Leather Jackets
Fashion20 hours ago

Elevating Women’s Style with Timeless Leather Jackets

In the dynamic world of fashion, certain wardrobe staples transcend trends, and womens biker jacket in the UK hold a...

Bucket List Bucket List
Lifestyle20 hours ago

Here’s Why so Many People Have Ireland on Their Bucket List

Ireland – a land of mystical landscapes, rich history, and captivating folklore. It’s no wonder that so many people around...

Sleeping Beauty Sleeping Beauty
Beauty20 hours ago

From Dusk till Dawn: Nightgowns for Every Sleeping Beauty

As the sun dips below the horizon and the world transitions from day to night, a magical transformation occurs in...

Foam Glow Sticks Foam Glow Sticks
Business20 hours ago

Bright Ideas: The Magic of Buying Foam Glow Sticks in Bulk

In the realm of event planning, creating a captivating atmosphere often hinges on the thoughtful inclusion of accessories that engage...

Blonde Afro Wigs Blonde Afro Wigs
Fashion2 days ago

7 Reasons Why You Should Try Blonde Afro Wigs At Least Once

Do you want to channel your inner diva with the fabulous blonde afro wigs? These lively and luscious hair solutions...

Everyone Else Burns Season 2 Everyone Else Burns Season 2
Entertainment2 days ago

Is ‘Everyone Else Burns’ Season 2 On The Cards?

Watching Everyone Else Burns season 2 is on the bucket of the audience. The British post-apocalyptic show Else Burns will...

Goosebumps Season 2 Goosebumps Season 2
Entertainment2 days ago

Everything To Know About Goosebumps Season 2

Everyone’s been waiting for the release of Goosebumps season 2. Disney hasn’t said that Goosebumps will return for a second...