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The hottest brides of recent years, such as Jennifer Lopez and Hailey Bieber, have spawned the trend of wearing two or more dresses during the wedding, changing their looks throughout the day. More and more brides dream of transformable and versatile dresses to wear. A real trend that can be found in 2023 wedding and ceremony dresses.

Following this trend, Pronovias, the leading brand of international bridal luxury, presents the new Pronovias Unconventional collection. The proposal of twenty-five wedding dresses and dresses that can be creatively combined and transformed into more looks during the day.

Bride and ceremony 2023: the dresses of the next season

“As a designer, I am fascinated by new bridal trends” – comments Alessandra Rinaudo, Chief Artistic Director of the Pronovias Group – “Fashion is more varied than ever and this also influences wedding trends. All women do not dream of getting married in a long traditional dress. Many brides prefer a more metropolitan, sensual and casual look”. Unconventional is an innovative wedding and ceremony proposal 2023 characterized by a contemporary and trendy aesthetic. Soft and fashionable fabrics such as that crepe, georgette and chiffon are developed through modern drapes and pleats, and again oversized proposals combined with minimalist tops, palazzo pants and slouchy jumpsuits, or rigid and super sexy slatted tops.

The flagship models of the Pronovias Unconventional collection

Among the Pronovias Unconventional Weddings and Ceremonies 2023 trends, we find Ariana, an evening dress in white satin, with soft drapes on the neckline and straps that cross at the back and a deep slit on the legs: ideal for those who want wear a sultry look for the after party. Then there’s Tinsley, a sophisticated tuxedo-inspired dress in soft white crepe. Its fitted silhouette and long sleeves make it perfect for common ceremonies. Tailor is an elegant pleated chiffon jumpsuit that represents the unconventional alternative to the white dress. The collection is also enriched with trendy blazers, chiffon tops and detachable accessories such as sleeves and capes that allow brides to transform their dress during the day.

The second dress among the 2023 wedding and ceremony trends

“The trend of the” second dress “hides a desire for adaptability of the look” – explains Alessandra Rinaudo. “Sometimes brides need a dress that transforms and adapts to different times: for example, going from an indoor ceremony to a glamorous evening outdoors, or even to celebrate a wedding that lasts a lifetime. weekend… For this, our blazers and overcoats transform their look in an instant.” In accordance with the Pronovias group’s policy of inclusiveness, the 25 models in the Unconventional collection are available in a range of sizes ranging from 36 at 64 (Spanish size).

The new 2023 “Marchesa Notte” collection for Pronovias

Pronovias Group, world leader in the luxury bridal sector, presents Marchesa Notte for Pronovias 2023, the second collection of evening dresses in collaboration with the famous New York luxury fashion house, founded by Georgina Chapman. The looks are inspired by a trip to Bergamo, the medieval Italian city known for its verdant landscapes and rose and Bougainville gardens. This rich scenario helps to define the stylistic codes of the collection: floral prints and embroidery that contain a palette of colors typical of botany. “We are very happy to continue our collaboration with Pronovias through the launch of the new Marchesa Notte collection for Pronovias 2023. The collection embodies the spirit of our collaboration, with unmistakable feminine silhouettes and design details”, explains the designer .

Bride and ceremony 2023: red carpet style

Renowned for her red carpet style, the twenty dresses in the collection were designed entirely by Chapman. They are rich in trendy details such as creations with sophisticated sequin applications and glittery tulle, combined with delicate multicolored embroidery and 3D flower applications. The large-format print that characterizes the collection has been hand-painted to express a sense of bold romance, defined by crepe fabrics that glide over the body with a sultry modernity. Silhouettes range from dramatic asymmetrical hemlines to ruched cocktail dresses and asymmetrical velvet over ankle length dresses. Bow detailing, as well as matching boleros and capes complete the Marchesa brand’s signature red carpet look.

Marchesa Notte for Pronovias 2023: colors and floral prints

3D details and floral prints in shades ranging from mesmerizing reds and purples to extravagant spring and pastel colors. Botanical embroidery. Large format embroidery with a shimmering effect that transforms dresses into rich tapestries. Sophisticated decorations. The crystal finishes emphasize the necklines and the waist, the three-dimensional feather applications give a delicate volume to the dresses. To support the extreme success of the Marchesa for Pronovias bridal line, the Marchesa Notte for Pronovias 2023 collection presents a selection of soft crepe skirts, also designed for bridesmaids, to communicate that every guest at a wedding can wear the elegance of a parade of the Marchesa brand.

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