Connect with us


These Are the Worst Examples of Automotive Badge Engineering



Image for article titled These Are the Worst Examples of Automotive Badge Engineering Ever

Image: General Motors

I would like to nominate the collective badge-engineering that happened when GM killed off Saturn and Pontiac during the 2007-2008 financial crisis and subsequent bankruptcy.

The Saturn Outlook replaced the GMC Acadia (despite being the same car). Yes, GM literally rebadged a car as a replacement for its nearly-identical platform-mate. The Saturn Vue ‘became’ a Buick — but GM never actually shipped it to anyone and instead rebadged it a third time as the Chevrolet Captiva Sport and sold it to Hertz. The Pontiac G2, already a badge-engineered version of the Chevy Aveo, became a trim line of the Aveo in the middle of 2010. Also future Saturns all became Buicks with no regard for how they’d fit into the lineup which is how the Opel Insigna became the Buick Regal.

Lots of weird things happened when the clock ran out on Saturn and Pontiac as SamTheGeek reminds us — Opels-turned-Saturns-turned-Buicks, after all. But the Saturn Outlook effectively being revived as the first-gen GMC Acadia’s mid-cycle refresh was one of the weirder ones I didn’t notice. Kyree has the details:

You are correct , and most people don’t notice that. The Saturn Outlook shared most of its shape with the GMC Acadia, but with some distinctions, like the wheel flare shape, rear light apertures, and wraparound rear windscreen. Overall, the Saturn was more chiseled.

The Saturn Outlook was discontinued with the rest of the Saturn brand in 2010. But, when GM decided to facelift the remaining three Lambda crossovers for 2013, it decided that the Saturn’s shape better fit GMC’s then-new blocky, chiseled theme…and so quietly switched to using the Outlook tooling. Even the rear bumper cover, in its entirety, was snatched from the Outlook for the 2013 Acadia.

As far as what happened with Saturn and Buick, I’m sure GM realized it was more profitable to sell the rebadged Opels as Buicks than Saturn, and they mostly fit quite well into the lineup. Buick needed compact and midsize sedans, and the Opels fit the bill nicely. The Encore was a particularly good idea.

The Cascada, however, was an interesting indulgence in a world where such cars (which also included the late 200 Convertible and Eos) were dying off left and right.

Suggested by: SamTheGeek, Kyree

Continue Reading

Recent News

Exhibition Game Exhibition Game
How to13 hours ago

How to Choose the Ideal Exhibition Game for Your Event

Hosting an event involves a multitude of decisions, from the venue to the catering, but one aspect that can make...

Boiler Boiler
Guide2 days ago

When Is the Best Time to Replace a Boiler?

A boiler is a workhorse that works around the clock. It provides heat and warm water whenever needed. While horses...

Grammar Grammar
Tech2 days ago

Grammar Checkers Unleashed: Enhancing Writing Precision and Efficiency

In the present computerized age, the ascent of simulated intelligence innovation has presented new difficulties in regards to the genuineness...

Crypto Staking Crypto Staking
Crypto6 days ago

Is it Possible To Make Money On Crypto Staking in 2024?

In the modern world, cryptocurrencies and blockchain technologies are becoming increasingly popular, attracting the attention of investors and users from...

Lake Como Lake Como
Wedding6 days ago

How to Choose the Right Location for a Marriage Proposal in Italy and Lake Como

Proposing marriage is a unique and memorable moment in a couple’s life. Choosing the right location is crucial to creating...

Personal Injury Lawyer Personal Injury Lawyer
Law1 week ago

Finding the Best Personal Injury Lawyer in Lumberton, NC

Personal injury law is designed to protect individuals who have been harmed due to the negligence or wrongful actions of...

WhatsApp Business WhatsApp Business
Business1 week ago

Running WhatsApp Business with Pro+VPS for Android Emulator

WhatsApp Business is one of the most powerful tool for Business to manage customers communication. Running it can enhance the...

Civil Partnership Visa Civil Partnership Visa
Finance2 weeks ago

Civil Partnership Visa vs Spouse Visa: Which One is Right for You

Choosing the right visa to join your partner in the UK can be confusing. Two common options are the Civil...

Crypto Crypto
Crypto2 weeks ago

Staked Crypto – A Step-by-Step Guide for Beginners

Ethereum staking has become an increasingly popular way for cryptocurrency holders to earn passive income through staking rewards. In this...

Ethereum Staking Ethereum Staking
Crypto2 weeks ago

Maximizing Ethereum Staking Rewards: Tips and Tricks

Are you looking to maximize the potential of your Ethereum holdings? Stake Ethereum using OkayCoin and take advantage of the...