The Stranger Things effect also intrigues Balmain

Balmain also succumbed to the lure of Stranger Things. Thanks to the interest of Olivier Rousteing, the brand has offered a limited edition capsule collection that does justice to the Sottosopra and the colors of the 80s.

The Stranger Things Mania knows no boundaries and has also infected fashion. To do justice to Netflix’s famous fantasy TV series, Balmain has created a new capsule collection that exudes the vibe of the 80s, a period in which the story told on small screens takes place. While waiting for the fifth season, which will likely be released in 2024, Stranger Things fans can anchor themselves to their favorite series by wearing clothing made in its honor.

Credits: Balmain

Olivier Rousteing, creative director of the house, was born in the 1980s, so he knows very well this colorful and vibrant influence that has also infected the famous Duffer Brothers series. And it is by aiming for those years, and by making its strong nostalgia that still today we can breathe the fashion side, that Balmain proposed a capsule collection dedicated to the characters of Hawkins.

Balmain creates a capsule collection inspired by Stranger Things

It was easy for Olivier Rousteing to do Stranger Things justice. He got involved in his aesthetic and created a capsule collection that breathes everything that has been brought to the small screen. As he said in a press release, the creative director of Balmain argued: “How not to be amazed by all these incredible elements?”. Of course, this refers to the vintage furniture, the iconic music of the 80s, the graphics and even the hairstyles, the makeup, the perfectly period clothes offered also in Stranger Things.

Credits: Balmain

The protagonists, after all, are very young, ranging from adolescence to the lives of young adults forced to relate to a reality greater than themselves. The Upside Down is a constant threat, and in Season 4 viewers discovered what upset Hawkins’ close bond with the other world.

Credits: Balmain

The capsule collection created by Balmain x Stranger Things is a limited edition that focuses on clothing, but also accessories and is inspired by music videos from the 80s. Remember all those aerobics videos? Or the shopping mall craze? Here: You’ll find it all in the brand’s new collection, but with the Stranger Things imprint. Among the must-have pieces stand out tops with bright patterns, lots of tights, tailored jeans and sneakers. Where can the capsules be purchased? In some of the brand’s physical stores and also on the website. To date, Stranger Things Mania has also attracted interest from other companies such as Nike, Eastpak, and MAC Cosmetics.