Connect with us


The Olympus Brand Will be Removed from All OM Digital Camera Gear



OM Digital Removing Olympus Branding

OM Digital Solutions will gradually change the branding of its products, including lenses, binoculars, cameras, and accessories, away from Olympus and to OM System.

Sent out as a PDF announcement in Japan and spotted by Asibonet and 43Rumors, OM Digital Solutions says that it plans to update this branding across the board.

“Along with the transition to the new brand announced in October last year, we will gradually change the brand name of the ‘OLYMPUS’ brand lenses, binoculars, accessories, and interchangeable lens cameras sold by us to ‘OM SYSTEM,’” the company writes, machine translated from Japanese.

“Information on applicable products will be updated sequentially on our product website. We will continue to strive to deliver high-quality products and services to our customers, so we appreciate your continued patronage.”

While the name will change, OM Digital Solutions says that product specifications and performance will remain unchanged.

The announcement comes hot on the heels of last week’s announcement of the OM-5, a camera that came out of the gates replacing the Olympus logo with the new OM System logo above the camera mount. The travel-focused camera was the first product in the company’s lineup that did not bear the Olympus name, but it soon won’t be alone in that position.

A Transition Finalized

OM Digital Solution is the company name Japan Industrial Partners (JIP) created after it successfully purchased Olympus’s camera and imaging divisions in early 2021. JIP incorporated the new business under the OM Digital Solutions brand name and, at the time, said it would continue to do its business operations from its Japan office.

Back then, OM Digital was coy about whether or not it would continue to use the Olympus name on current or future imaging products, but that was decided by October of 2021 when the company announced it would rebrand its cameras as OM System and leave the Olympus name behind.

Despite this, the company continued to manufacture and release cameras and lenses that bore the name Olympus, including the highly regarded OM-1 flagship camera. Now, a year later and nearly two years after JIP purchased the Olympus imaging division, that is changing.

Continue Reading

Recent News

Exhibition Game Exhibition Game
How to1 day ago

How to Choose the Ideal Exhibition Game for Your Event

Hosting an event involves a multitude of decisions, from the venue to the catering, but one aspect that can make...

Boiler Boiler
Guide3 days ago

When Is the Best Time to Replace a Boiler?

A boiler is a workhorse that works around the clock. It provides heat and warm water whenever needed. While horses...

Grammar Grammar
Tech3 days ago

Grammar Checkers Unleashed: Enhancing Writing Precision and Efficiency

In the present computerized age, the ascent of simulated intelligence innovation has presented new difficulties in regards to the genuineness...

Crypto Staking Crypto Staking
Crypto7 days ago

Is it Possible To Make Money On Crypto Staking in 2024?

In the modern world, cryptocurrencies and blockchain technologies are becoming increasingly popular, attracting the attention of investors and users from...

Lake Como Lake Como
Wedding7 days ago

How to Choose the Right Location for a Marriage Proposal in Italy and Lake Como

Proposing marriage is a unique and memorable moment in a couple’s life. Choosing the right location is crucial to creating...

Personal Injury Lawyer Personal Injury Lawyer
Law2 weeks ago

Finding the Best Personal Injury Lawyer in Lumberton, NC

Personal injury law is designed to protect individuals who have been harmed due to the negligence or wrongful actions of...

WhatsApp Business WhatsApp Business
Business2 weeks ago

Running WhatsApp Business with Pro+VPS for Android Emulator

WhatsApp Business is one of the most powerful tool for Business to manage customers communication. Running it can enhance the...

Civil Partnership Visa Civil Partnership Visa
Finance2 weeks ago

Civil Partnership Visa vs Spouse Visa: Which One is Right for You

Choosing the right visa to join your partner in the UK can be confusing. Two common options are the Civil...

Crypto Crypto
Crypto2 weeks ago

Staked Crypto – A Step-by-Step Guide for Beginners

Ethereum staking has become an increasingly popular way for cryptocurrency holders to earn passive income through staking rewards. In this...

Ethereum Staking Ethereum Staking
Crypto2 weeks ago

Maximizing Ethereum Staking Rewards: Tips and Tricks

Are you looking to maximize the potential of your Ethereum holdings? Stake Ethereum using OkayCoin and take advantage of the...