Connect with us


syndicate of influence for whom and how it works



Influencer and content creator: indeed, new professions to be accompanied by a special professional association. Does Chiara Ferragni need a union? Probably not, but the launch of Assoinfluencer is a fact.

It is the first Italian association in the sector, included in the list of professional associations of the Ministry of Economic Development. Assoinfluencer aims to represent and protect the instances and interests of influencers and content creators. An “army” of 350,000 people in Italy alone. The market value that their activities generate is around 280 million euros, according to some analyses.

Photo Twitter @fps_agency

Influencer marketing is a rapidly growing industry, worth $14 billion worldwide. A figure that has tripled in just 5 years. Also in Italy, the market is evolving rapidly and registering a value of + 15% in 2021 compared to the previous year (DeRev Lab elaboration). In short, a now mature sector for a union, that of influencers. According to the data presented in the Brand & Marketer report of the National Influencer Marketing Observatory (Onim), more than 50% of Italian companies have activated advertising campaigns of this type (IM – Influencer Marketing) in 2021.

Influencers, who I am

It is an activity that serves to support, on the one hand, and to regulate, on the other, this growing professional category, which is still not legally protected. Two lawyers, Jacopo Ierussi and Valentina Salonia, gave birth to Assoinfluencer. The association took its first steps at the institutional level in 2018 but it is now that it is about to launch its membership campaign, supplemented by membership.

Chiara Ferragni. Photo Ansa / Mourad Balti Touati

This is the first union that represents the various professional figures recognizable as influencers and content creators. They range from youtubers to podcasters, streamers to instagrammers and all the way to cyber-athletes. “The influencer is a new figure that changes as quickly as the media world” explains Jacopo Ierussi, founder and president of Assoinfluencer. “Creators can be artists and entrepreneurs, athletes and broadcasters, but they are always professionals, able to produce value through specific skills and tools. And as professionals, in a still unregulated market, what has been missing until now is precisely a reality that would protect their rights and interests”.

Marketing and digital economy

These are the reasons for the birth of Assoinfluencer “created precisely to meet this need”. “With the creation of the professional association – it is explained in a note – for the first time in Italy, designers have their own trade union association. As proof of the growing recognition of their professionalism and their role in the world of communication and marketing. “This area of ​​the digital economy not only is not yet addressed by specific legislation both in terms of taxation and remuneration” but often sees its actors at the service of an unclear and transparent legal framework, in the construction of which the association intends to involve them.”

Khaby Lame. Photo Ansa / Ettore Ferrari

Continue Reading

Recent News

Beacon 23 Season 2 Beacon 23 Season 2
Entertainment15 hours ago

Beacon 23 Season 2: Release Date, Episode Schedule, Cast, and Story Revealed

Waiting for the engaging sci-fi watch Beacon 23 season 2? We understand your curiosity! In addition to being a sci-fi,...

Interview With The Vampire Season 2 Release Date Interview With The Vampire Season 2 Release Date
Entertainment15 hours ago

Interview With The Vampire Season 2: Release Date, Cast, and Story Revealed

Interview with the Vampire is recently hyped up due to its engaging storyline. The show is dramatic in nature and...

Gal Gadot’s Net Worth Gal Gadot’s Net Worth
Celebrity15 hours ago

What Is Gal Gadot’s Net Worth?

Gal Gadot is a well-known Israeli actress and model, who has been fairly popular and has garnered fame for herself...

The Ones Who Live Season 2 Release Date The Ones Who Live Season 2 Release Date
Entertainment15 hours ago

Everything We Know About The Ones Who Live Season 2

The Ones Who Live is a post-apocalyptic horror show that’s been gaining the attention of the audience. The continuation of...

Alienware Aurora 2019 Alienware Aurora 2019
Tech21 hours ago

Alienware Aurora 2019 (Gaming PC For Best Buy 2023)

Are you a gaming geek who has been waiting to get your hands on the best gaming setup? Then wait...

CNC Machining CNC Machining
Tech21 hours ago

CNC Machining: An Advanced Way To Prototyping

In today’s rapid technological times, when machines have been produced to cater to all industries sweepingly, the device of CNC...

Fake ID Fake ID
Tech21 hours ago

10 Best Fake ID Websites 2024

For quite some decades now, the world of the internet has advanced with technology and cyber hacks. People from all...

Discord Alternatives Discord Alternatives
Tech21 hours ago

5 Best Alternatives Of Discord In 2023

Voice and text applications are simply phenomenal for connecting with a team of professionals or even for having fun with...

Sites Like Reddit Sites Like Reddit
Tech21 hours ago

7 Best Sites Like Reddit That Everyone Should Check Out

We know the reason you’re here. Looking for platforms similar to Reddit? We’ve got your back. Reddit is a fantastic...

APAP Login APAP Login
Tech21 hours ago

APAP Login: Everything You Need To Know

In these times when obesity and heart diseases are on the rise, many conditions retrospectively affect people’s brains and bodies....