Savage x Fenty, Rihanna’s fashion show is a show for Prime Video

Rihanna creates a new fashion show. The entrepreneur has again offered her Savage x Fenty collection in streaming, transforming it into a show, the fourth, distributed exclusively on Prime Video. Here’s how and when to see it.

Although Rihanna has preferred to focus her attention on other areas in recent years, hers is a name that easily commands attention. An entrepreneur and beloved singer, she has a new project in the works and is ready to turn her Savage x Fenty show into a fashion show in every way. Like, how? With the complicity of Prime Video.

It’s not new. Rihanna has in the past spoiled her fans by striking deals with streaming platform Amazon Studios to air her show on the catwalks. For the fourth year in a row, Savage x Fenty will be exclusive and preview content on Prime Video. Unsurprisingly, Rihanna has already renamed it Savage x Fenty Vol.4.

Savage x Fenty, Rihanna’s fashion show on Prime Video

A deal that shouldn’t come as too much of a surprise, given that Amazon is increasingly deployed also in the fashion system to the point that it has also cultivated its glamorous wing (like Amazon Fashion). Rihanna’s intention is to preview her brand’s new collection via streaming, which will then be available for purchase on Amazon Fashion. The question that her loyal fans are asking is: which celebrities will Rihanna involve for this new show?

Credits: Instagram / Rihanna

The third edition saw the participation of big names in the fashion system such as Gigi and Bella Hadid, some of the most popular top models who never miss the opportunity to appear at Fashion Weeks. On the podium, for volume 3, Rihanna also wanted Cara Delevingne, Laverne Cox, Halsey and Alek Wek. All that remains is to wait and understand who will accompany the entrepreneur on this new fashion journey. When on Prime Video?

Credits: Instagram / Rihanna

Rihanna revealed it in a very short trailer in which she appears in lingerie, items that are naturally part of the Savage x Fenty Vol.4 collection which, in addition to being available for purchase on Amazon , will also be accessible on the Savagex site for those living in the United States. What the new collection includes: lingerie, pajamas and loungewear with sizes ranging from XS to 4XL. Rihanna is back to get involved, and in addition to being the face of the collection, she’s also the show’s executive producer and creative director. The show is set to premiere on Prime Video on November 29, 2022.