Connect with us

News

Rivian CEO Sorry for Recalls, Prides Company on Quick Service

Published

on

Image for article titled Rivian's Sorry for the Recalls, But Pats Itself on the Back for Quick Service

Photo: Justin Sullivan (Getty Images)

Rivian has had its share of recalls lately, and snags in the scaling-up process that have led to some finicky, failure-prone parts. Like the powered tonneau covers on the R1T pickup that we discussed yesterday, for example. But CEO RJ Scaringe prides himself on dealing with those hiccups in a manner he considers quick, and he credits that agility with the company’s franchise-less service model.

Scaringe said as much in an interview at TechCrunch’s Disrupt conference last week, using the recent recall of almost every Rivian built thus far for a potentially loose steering knuckle fastener as an example. From Automotive News:

“We made a decision on a Friday afternoon [Oct. 7] to make this move, and by Friday evening repairs were underway,” Scaringe said. “And we worked through a significant majority of the vehicles in the next 10 days.”

The actual fix, the Rivian founder said, only takes a few minutes to make sure a bolt is properly fastened.

[…]

Two previous Rivian recalls — for an improperly secured seat-belt anchor and an airbag issue — affected less than 700 vehicles combined.

Scaringe said the automaker was able to move quickly when the fastener issue arose thanks to a sales and service model that doesn’t rely on franchised dealers.

“For us, one of the most powerful things was having our direct-to-consumer model, where instead of having to go through third parties, or dealers, or different entities, we literally mobilized our whole service network to say ‘let’s go move through these vehicles really quickly,’ “ Scaringe said at the event.

He acknowledged that customers were rightfully frustrated by the recall. But Rivian also demonstrated “that we were trying to do the best possible job we could,” Scaringe said. “We didn’t sugarcoat it. We said we’re going to fix this.”

Indeed, there are plenty of reports from owners on Rivian Forums about mobile techs quickly dropping by, checking and tightening those fasteners, as well as customers enjoying quick service at Rivian’s service centers — those who happen to live close to one, anyway. There are currently 22 nationwide, across 17 states. But a fast response to manufacturing foul-ups only gets you so far, and the best service model is not shipping incomplete products in the first place.

Rivian being a young automaker, none of this is surprising, and I suppose you could make the argument that early adopters have to accept what they’re investing in. Same goes for those who placed preorders for base trucks, before those trims were canceled and buyers were told they’d have to cough up another $5,500. As long as those order waitlists stay long and owners are kept reasonably satisfied, all’s well.

But the particular example the CEO cited to TechCrunch was a serious defect that, luckily enough, could be resolved with a quick fix at a time when there aren’t that many Rivians on the road yet, in the grand scheme of things. It’s not hard to imagine a worst-case scenario — a widespread battery recall, for example — where the problem can’t be solved with the turn of a wrench. Weathering a storm like that will truly test the mettle — and budget — of Scaringe’s plan.

Continue Reading

Recent News

Ethereum Investments Ethereum Investments
Crypto14 hours ago

From HODL to Wealth: Mastering Ethereum Investments

Cryptocurrency investors have witnessed the meteoric rise of Ethereum, making it a formidable contender in the digital asset market. Ethereum’s...

The Night Agent Season 2 The Night Agent Season 2
Entertainment14 hours ago

The Night Agent Season 2: Release Date, Cast, Production Details, and More Explored

Are you waiting for the release of The Night Agent season 2? The action thriller show is based on a...

Bilan Liu Bilan Liu
Tech17 hours ago

Design Alchemy: Bilan Liu’s Journey of Creativity and Connection

In the midst of modern design’s hustle and bustle, Bilan Liu is a shining star of ingenuity and artistry. As a...

Restaurant Furniture Restaurant Furniture
Home Decor18 hours ago

From Bistros to Brasseries: Commercial Restaurant Furniture Styles for Different Dining Concepts

Setting the tone for an outstanding dining experience for your guests extends beyond the food. It has to include every...

NetReputation Reddit NetReputation Reddit
Digital Marketing18 hours ago

NetReputation Reddit: Best Online Website Management Service

Are you a website online that is exhausted of the constant, round the clock website management as well as maintaining...

Jennifer Garner’s Net Worth Jennifer Garner’s Net Worth
Celebrity18 hours ago

Jennifer Garner’s Biography: Personal Life, Net Worth, Lifestyle and More

Janet Anne Garner is an American actress who was born on April 17, 1972. From 2001 to 2006, she played...

James Cameron Net Worth James Cameron Net Worth
Celebrity18 hours ago

James Cameron Net Worth: From Blockbuster Movies To Deep-Sea Exploration

James Cameron is a name that needs no introduction come on. As a filmmaker, explorer, and innovator, he has left...

Kaceytron's Net Worth Explored Kaceytron's Net Worth Explored
Celebrity18 hours ago

Kaceytron’s Net Worth Explored: How Much Does The Twitch Streamer Earn?

Kaceytron has carved out a prominent position in the world of live streaming, captivating audiences with her personality and engaging...

Caitlyn Jenner’s Net Worth Caitlyn Jenner’s Net Worth
Celebrity18 hours ago

What Is Caitlyn Jenner’s Net Worth?

Caitlyn Jenner, the diva who got famous through her work on Keeping Up With The Kardashians, has a lavish life,...

Sylvester Stallone’s Net Worth Sylvester Stallone’s Net Worth
Celebrity18 hours ago

Sylvester Stallone’s Net Worth, Career, Lifestyle, and More

Sylvester Stallone is an actor, writer, producer, and director from the United States. He is now one of the most...