Connect with us


Pyramid Made of 20 Tons of Plastic From Nile River Sparks Plan to Fund Massive Clean-ups



A different sort of great pyramid was just erected in Egypt’s Western Desert, which rather than enshrining a pharaoh’s glory, draws attention to the issue of plastic pollution.

Constructed at the onset of what the builders hope will be a century of plastic cleanup, it also acts as a striking visual ahead of the annual meeting of the signees to the Paris Climate Accord (COP27) in Egypt.

Located, just outside Cairo, the immense structure took five days to build, weighs a whopping 20 tons, is taller than a three-story building, and is made using the equivalent of 1 million plastic water bottles collected from the Nile River.

Led by zero-waste company Zero Co and wine sellers The Hidden Sea, it seeks to fund large-scale clean ups for the next 100 years and drive accountability for the single-use plastic problem, an initiative called the 100YR CLEANUP.

“Despite its epic size, the pyramid shows just a fraction of what is an incredible crisis,” said Justin Moran, founder of The Hidden Sea, a wine company that removes 10 plastic pieces of rubbish from the ocean every time a bottle is bought.

“Powered by wine drinkers, The Hidden Sea has removed 18 million plastic bottles from the ocean so far; this demonstrates that consumers simply need a clear way to be part of the solution. This COP27, our message is clear. It’s time to draw a line in the sand and change how we manage the crisis. Those who have the ability, have the responsibility.”

To personally mark the launch of 100YR CLEANUP, Zero Co chief Mike Smith will camp out on top of the pyramid for three days to call for support from people and businesses to join the movement.

– 100 year cleanup

“We can’t fix the plastic problem alone, but we can give everyone the ability to take action,” said Mike Smith, the man atop the pyramid. “By working together with businesses, industry leaders and inviting the public to take direct action, we’ll be able to build a scalable solution to the problem and have a huge impact.”

RELATED: 100 Nations Take Action To Save Oceans from Illegal Fishing and Plastic Pollution

Zero Co and The Hidden Sea aim to raise $1,000,000 for the 100YR CLEANUP over the next 12 months, which will remove 15 million water bottles worth of rubbish and drive the initiative’s mission.

By sponsoring the 100YR CLEANUP and buying a bundle of rubbish, individuals and businesses can contribute to future cleanups around the world. With sufficient funding, the team hopes to build full-time teams in Southeast Asia and Australia cleaning the planet 5 days a week, every week, every year, for the next 100 years.

KNOW Some Wine Drinkers? Share This With Them…

Continue Reading

Recent News

Lana Del Rey and Evan Winiker Relationship Lana Del Rey and Evan Winiker Relationship
Celebrity7 hours ago

Who Is Evan Winiker? All About Lana Del Rey’s Rumored Ex

Evan Winiker and the hit pop artist Lana del Rey had something special. Something that almost resulted in a beautiful...

Jack Martin and Lili Reinhart Jack Martin and Lili Reinhart
Celebrity7 hours ago

Who Is Jack Martin? All About Lili Reinhart’s Boyfriend

Lili Reinhart has been our beloved since starring in the famous show ‘Riverdale’. The end of the show marks an...

Cynthia Daniel & Cole Hauser Relationship Cynthia Daniel & Cole Hauser Relationship
Celebrity7 hours ago

Who Is Cole Hauser’s Wife? Everything About Cynthia Daniel

Cole Hauser’s wife Cynthia Daniel is a curiosity for his followers. Cole Hauser is famous for his role in classic...

Dana White Controversies Dana White Controversies
Celebrity7 hours ago

Who Is UFC President Dana White’s Wife? All About Anne White

As president of the UFC, Dana White is known for running a successful business and being a strong leader in...

Is Pete Davidson Single Is Pete Davidson Single
Celebrity7 hours ago

Is Pete Davidson Single? Everything About His Love Life Revealed

Pete Davidson’s popularity is increasing day by day because of his talent. Pete Davidson is a comedian on Saturday Night...

George Foreman George Foreman
Celebrity7 hours ago

All You Need To Know About Choice Home Warranty George Foreman 

With increasing demand for warranty homes as ownership transfers to the invested owners of any house, it’s essential that you...

Aaron Wohl Arrested Aaron Wohl Arrested
Celebrity7 hours ago

Details You Should Know About Dr Aaron Wohl’s Arrested (Updates) 

Suppose you are living in Florida or any state in the United States of America. In that case, you must...

What Is The Real Story Behind Selena Gomez's 'Lose You To Love Me' Song What Is The Real Story Behind Selena Gomez's 'Lose You To Love Me' Song
Celebrity7 hours ago

What Is The Real Story Behind Selena Gomez’s ‘Lose You To Love Me’ Song?

Selena Gomez is an artist who has touched the hearts of millions with her soulful voice and meaningful lyrics. Her...

Social Media Girl Forums Social Media Girl Forums
Fashion7 hours ago

The Digital Sisterhood: Exploring Social Media Girls Forums 

An online community where females may exchange ideas and experiences while discussing a range of social media-related topics is known...

McDonald's Japan's McDonald's Japan's
News9 hours ago

How World Reacted to McDonald’s Japan’s Viral Ad

McDonald’s is a well-known fast-food chain in the world. Its fast food offerings, including fries and burgers, are well-known. There...