Premium Watch Brands That Retain Their Value



Luxury watches are a symbol of sophistication and style, but just like any other investment, you want to make sure it pays off. The watch market can be volatile and dramatically fluctuate at times, so you want to do your research on finding a premium watch brand that retains its value over time.

Sometimes splashing the cash on a luxury brand can really pay off but it’s important to remember that the value of a timepiece relies on a few different factors. This includes the rarity of the watch, brand reputation, whether a particular model is well-sought after, and even celebrity ambassadors or movie franchises can affect the price of a watch.

Here are some premium brands that retain their value and make great options for entering the world of wristwear investments:


One of the most renowned watch brands in the world, Rolex timepieces not only retain their value but typically appreciate over the years.

With a long history of manufacturing exquisite wristwear that is the favourites of the rich and famous, Rolex offers plenty of trustworthy models that will help you see a return on your investment. These include modern classics such as the Rolex Submariner, GMT-Master II, and Cosmograph Daytona.  


OMEGA has a long history of producing timepieces that have changed the face of modern timekeeping. Founded by Louis Brandt in 1848, OMEGA watches are perfect examples of Swiss mastery and are featured on the wrists of many renowned celebrities.

You’ll find a watch from the OMEGA Seamaster collection worn by James Bond in every film and the OMEGA Speedmaster was worn by Buzz Aldrin on his journey to the moon. Other models that retain their value well are those from The Flightmaster and De Ville collections.

Patek Philippe

Since its launch in 1839, Patek Phillippe has continuously produced high-end timepieces that are synonymous with longevity and success. A Patek Phillippe watch boasts the status as the most expensive watch to ever be sold at an online auction and they are rare – less than a million have been sold since the company’s inception.

Models to look out for include Patek Philippe Aquanaut watches and renowned models such as the Patek Philippe Nautica. You can expect a healthy return on either of these.


The TUDOR brand has been making premium timepieces alongside its sister company, Rolex, since 1926 and they do not disappoint. TUDOR watches offer the highest levels of accuracy and reliability, making them not just a stylish accessory but an emblem of exquisite watchmaking.

Models like the Black Bay 58 and the TUDOR Pelagos hold their value after purchase and have an edge when it comes to investing.

Jaeger-Le Coultre

If you’re an admirer of Swiss watchmaking, then you’ve heard of Jaeger-Le Coultre. This premium brand is a favourite of A-List celebrities such as Jay-Z and Leonardo Di Caprio.

While they don’t hold their value as well as some of the other brands on this list, these timepieces are in high demand and are known to generally hold the majority of their value. Look for models such as the Deep Sea Chronograph and Reverso Gyrotourbillon 2.

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