NETFLIX | The rise of the streaming platform during the pandemic

Announcement that the company will bet heavily on multiple launches in 2021 raises doubts about the business model

It is more than unnecessary to remember how damaging the year 2020 has been for people and businesses in general. The drastic drop in consumption or, in some cases, the total disruption has led to the termination of many small business activities and the downsizing of large businesses. In the field of entertainment, this new reality was felt above all by Hollywood studios, which had to postpone several major releases for the following year, and even more intensely by cinemas; those who, without the public flow, have encountered several difficulties.

For 2021, however, there is a very positive expectation of a gradual return to activities and a total reopening of rooms thanks to the arrival of certain vaccines to the public. In this way, some Hollywood studios are planning a massive comeback in 2021; One example is Marvel Studios, which has at least four productions slated to debut this year.

Following the same path comes Netflix, which recently made a real explosive announcement. For the year 2021, the streaming service has planned to launch seventy original productions, which translates to an average of one new movie released per week throughout the year. To have an idea of ​​comparison, for this same year Disney planned the first of 22 productions to be divided between the cinema and the streaming service of the company Disney Plus.

Zack Snyder’s movie “Army of the Dead” is one of Netflix’s bets for 2021

There are good reasons for this bold move by Netflix, as the year 2020 showed both impressive and smaller numbers (from an internal planning perspective). In the Forbes Netflix article, Subscriber Growth Slows After Spike During Pandemic, By Joe Walsh It is pointed out that the company has experienced both times of great growth and some slowdown in the year in question .

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“Netflix recorded 2.2 million new paid subscriptions between July and September 2020, its lowest quarterly growth since 2016… By comparison, the service added 15.77 million in the first three months of 2020 and 10.09 million between April and June, giving the company its biggest growth in history as viewers turned to streaming services while staying at home ”.

In monetary terms, this variation was translated into another story by the same vehicle titled 5 Big Numbers That Show Netflix’s Massive Growth Continues During The Coronavirus Pandemic. Through him, Jonathan Ponciano indicates that the market capture made by Netflix, the day before the revelation of the third quarter results, was 235 billion dollars.

Netflix achieved historic profit followed by slight slowdown in 2020

So even with a slowdown in mid-2020, the company has a stable financial base to risk such a flood of production. However, it is necessary to deduce to what extent the excess supply in the cinema market is positive. In a year when streaming services generally did not compete with theaters and practically prevailed in the entertainment industry, it was clear that they had an advantage.

Convenience is perhaps the greatest and the most attractive to the consumer; so much so that Warner considered launching a big production like the next Duna directly on HBO Max. Soon that idea was ruled out as big names in the studio like Christopher Nolan and director of the film Denis Villeneuve were very adamant in disapproving this movement.

However, there is no denying that the competitiveness of streaming services with cinema is here to stay. Therefore, in production ramped up almost to the Fordist level of the early 20th century, Netflix is ​​filling the market with offers that meet growing audience demand amid the pandemic. At the same time, it should be remembered that this avalanche does not necessarily serve certain niches, but rather that the company sticks its flag in the battered industry.

In an effort to increase competition with Netflix, Warner has considered launching “Duna” on HBO Max

With such a strategy, the level of quality that the seventy productions will bring is quite unpredictable. In the latter part of 2020, Netflix released a movie like Mank which is of some significance as it’s David Fincher’s return to the director’s chair and obviously comes with some serious Oscar claims in 2021, but the same year , it’s also launching something like the remake of the classic Rebecca – The Unforgettable Woman That No One Really Expected Lets Wanted.

As much opinion is a very particular subject for each individual and that a particular production does not suit some but others, it is easy to see that Netflix’s near obsession with producing original content of varying quality and simultaneously will not. the successor of cinema but rather a huge video library with multiple sessions of gigantic shelves and, on these shelves, thousands of films which collect dust and which we will see very few times.

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