Connect with us


Musk’s Behavior Makes Automakers Nervous Advertising On Twitter



Image for article titled Elon Musk's Behavior Continues to Make Automakers Nervous About Advertising on Twitter

Photo: – / Contributor (Getty Images)

Anyone who has paid attention to Elon Musk over the last couple of years already knew his takeover of Twitter was going to be a disaster, but watching it play out has still been painful. Is he intentionally trying to tank his $44 billion investment? It sure feels that way because everything he’s done so far has only made it harder for advertisers, including automakers, to justify continuing to spend money on the site.

The Detroit Free Press recently posted a great summary of just how tough a spot Musk has put advertisers in. And it’s not just now-deleted cringeworthy masturbation jokes, either. He’s also threatened to go on “a thermonuclear name and shame” offensive against companies such as General Motors that decide to stop advertising on Twitter.

GM reportedly spent $1.7 million a month on Twitter ads before it decided to stop, which works out to more than $20 million a year. And now Volkswagen Group has decided to do the same thing, pulling ads from all of its brands, including Audi. It seems inevitable that more will soon follow, especially considering the fact that Musk is still the CEO of Tesla, one of their competitors.

Late last week, Musk had a call with a number of marketing executives to try to convince them to stay, and unsurprisingly, it did not go well. Lou Paskalis, head of the massively influential Mobile Marketing Association, was on the call, responded to one of Musk’s erratic tweets with some light criticism and was quickly blocked by Musk. That’s not going to play well with advertisers across the board, including the people on the MMA’s board, which includes executives from AT&T, Visa, GM, the MLB, and Unilever.

As Freep put it:

No one wants ads appearing along anti-Semitic posts or violent language because the optics are bad, unless for some strange reason that’s the demographic a company is specifically targeting. This is not about political correctness. This is about basic business strategy. The issue isn’t inherently about free speech or freedom but about crafting a brand or product that connects with the most consumers and avoids situations that alienate people.

The other issue is that by continuing to advertise on Twitter, automakers aren’t just enriching the CEO of one of their competitors. They’re also giving him valuable data and insight into their advertising strategies. Musk would also have access to information on product launches ahead of their official announcement. In Thursday’s call, he said he only cares about Tesla data, but, understandably, that vague assurance reportedly wasn’t enough to satisfy ad execs.

Sure, Elon could simply stop being a whiny man-child who throws temper tantrums over companies not wanting to be his friend anymore. He could also stop tweeting Nazi propaganda. Hell, he could even just stop tweeting altogether. But since none of that is likely to happen, he’s probably going to just have to deal with advertisers continuing to leave Twitter.

Continue Reading

Recent News

WhatsApp Business WhatsApp Business
Business10 mins ago

Running WhatsApp Business with Pro+VPS for Android Emulator

WhatsApp Business is one of the most powerful tool for Business to manage customers communication. Running it can enhance the...

Civil Partnership Visa Civil Partnership Visa
Finance1 day ago

Civil Partnership Visa vs Spouse Visa: Which One is Right for You

Choosing the right visa to join your partner in the UK can be confusing. Two common options are the Civil...

Crypto Crypto
Crypto2 days ago

Staked Crypto – A Step-by-Step Guide for Beginners

Ethereum staking has become an increasingly popular way for cryptocurrency holders to earn passive income through staking rewards. In this...

Ethereum Staking Ethereum Staking
Crypto4 days ago

Maximizing Ethereum Staking Rewards: Tips and Tricks

Are you looking to maximize the potential of your Ethereum holdings? Stake Ethereum using OkayCoin and take advantage of the...

Wedding Wedding
Wedding4 days ago

4 Wedding Services You Can Quickly Check Off Your To-Do List

Organizing a wedding might like arranging a large-scale symphony, in which each element must work together to produce a beautiful...

Luxury Shopping Luxury Shopping
Lifestyle4 days ago

Luxury Shopping in Ibiza: A Guide to the Finest Boutiques

Ibiza is synonymous with lavish lifestyles, sun-soaked beaches, and electrifying nightlife. But beyond the party scene and stunning seascapes, the...

Indian Brides Indian Brides
Fashion6 days ago

Top Trends in Diamond Necklaces for Indian Brides

As Indian brides gear up for their big day, the selection of the perfect diamond necklace is crucial. Diamond necklaces...

Snaptik Snaptik
Entertainment6 days ago

Snaptik: The Ultimate Tool for Watermark-Free TikTok Downloads

Snaptik stands out as the top tool for downloading TikTok videos without watermarks. It fights the issue of videos having...

Bedroom Bedroom
Lifestyle1 week ago

Refresh Your Bedroom: Summer-Inspired Interior Designs

Not only does June signal the midpoint of 2024, but it also signals the arrival of summer. With the changing...

Digital Marketing1 week ago

Optimizing Your Website for SEO: Key Strategies and Tools

If you’ve spent any time googling things on the internet or have had even the briefest of forays into marketing...