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Morfosis Coin Excelsior in Rome: the successes of the brand
Time of success and endless acclaim for stylist Alessandra Cappiello. After the triumph of the fashion show at the Galleria del Cardinale Colonna in the Palazzo Colonna, the Morfosis brand lands in one of the most important Italian fashion chains. Morfosis arrives at Coin Excelsior in Rome showing the clothes of the new Fall / Winter 2022/2023 season.
Imperfections 9 is the name of the collection that comes from the “awareness of imperfection that characterizes the human being in his most intrinsic and deepest nature”, as the designer affirms.
Morfosis at Coin Excelsior: a new style goal
The brand has always stood out thanks to creations reminiscent of the Italian spirit, in limited editions, made to measure, with a frantic search for the particular. It is no coincidence that La Griffe has dressed celebrities of the caliber of Måneskin, Madonna, Laura Pausini, Sabrina Ferilli, Anna Falchi, Nina Zilli, Alessandra Amoroso. Coin Excelsior’s Morfosis garments are sophisticated creations. Refined outfits in materials with lines easily worn by a wide audience, with a search for detail and the particular. Dresses that can be easily mixed and interchanged in a continuous game of combinations through interpretation and the ability to find the winning formula of the perfect mix. Morfosis creations are the result of the expression of pure Italian craftsmanship. Some items are limited edition with few repeats.
Durability, research, high quality craftsmanship
“Choosing a sparkling style while remaining anchored to reality, to everyday life, to the elegance of this dress, this shirt, this coat that we would always like to find in our dressing room – tells Alessandra Cappiello exclusively to VelvetMAG. ” My objective is to affirm its way of being attentive to the resources of the planet by choosing clothes intended to last over time”. The Morfosis creations by Coin Excelsior have vibrant tones: fuchsia, pink, red, green, yellow, but also dark tones such as blue and black. The autumn/winter proposals are structured thanks to supple suits with smooth velvet trousers and wide skirts in silk printed with large roses. But also light lace and precious jacquard weaves, D’Annunzio dressing gowns and madras coats.
The style of the new collection is retro, even if the inspiration is openly rock. The long-awaited pop-up store of the new Morfosis Imperfezioni 9 collection has arrived since October 3, 2022. Exclusively at Coin Excelsior, in the Prati district of Rome, all fans of the Griffe and not only will find a selection of clothes. “The mantra of my work is not to be perfect, but the uniqueness of each of us not wanting to adapt.” – Alessandra Cappiello exclusively tells VelvetMAG – “It is always the awareness of imperfection that characterizes the human being in his most intrinsic and deep nature, the strength of the Morfosis woman is the leitmotif of the collection “.
COIN SpA, the story
Coin, the most widespread department store chain in Italy, is present throughout the country, in the most important historical centers and in the main shopping streets, with 37 direct stores and 102 Coincasa stores between Italy and abroad . With a customer turnover of approximately 440 million under the brand, it has 30 million visitors and 9 million receipts issued, a portfolio of more than 1,000 brands and a sales area of approximately 110,000 square meters to which s adds the Coin Marketplace. this. Under the Coin Excelsior banner, the brand includes Rome’s high-end contemporary department stores Cola di Rienzo, Milan CityLife Shopping District, Milan Corso Vercelli and Trieste Corso Italia.