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Instagram Rolls Out In-App Scheduling Tool to Businesses and Creators

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Instagram Beats TikTok as most downloaded app

Instagram has announced that it is rolling out an in-app scheduling tool to all professional accounts.

The new tool enables businesses and creators to schedule their posts in advance without having to use Meta’s Creator Studio or third-party apps.

Eligible users will be able to schedule Reels, photos, and carousels up to 75 days in advance directly within the app.

After testing out the feature with selected users last month, Instagram announced the in-app scheduling tool to all professional accounts on Tuesday. It is currently unknown when or if the scheduling tool will be released to all Instagram accounts.

To access the in-app scheduling tool, eligible users will have to tap the “Advanced Settings” option after creating their post but before sharing it with their followers.

Users will then see a “Schedule this post” toggle which allows them to select the time and date they want the post to go live on Instagram. They then have to navigate back to the post they were creating and click “Schedule.”

According to TechCrunch, creators and businesses will be able to see scheduled posts in the “Scheduled Content” section that is accessible via the hamburger menu. The section also lets users reschedule content if needed.

The ability to schedule posts has been available natively on other social media platforms like Facebook, Twitter, TikTok, and YouTube.

Scheduling Instagram posts and Reels previously required the Meta Creator Studio or third-party social media management tools. However, many of these third-party tools do not include all of the same features as Instagram.

In addition to rolling out the new scheduling tool on Tuesday, Instagram also launched new “Achievements” badges to incentivize creators to make Reels.

Creators will be able to unlock “Achievements” badges for actions such as collaborating with another creator on a Reel, engaging with their community by making Reels more interactive, making more than one Reel in a week, or using trending audio and effects.

The launch of “Achievements” badges comes after Instagram head Adam Mosseri revealed that he felt “urgency” to make the platform’s TikTok-clone Reels work.

Instagram’s parent company Meta had $80 billion wiped off its market value last month and reportedly plans to lay off thousands of workers this week.


Image credits: Header photo licensed via Depositphotos.

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