By this time, nearly everyone has heard of the photo-sharing app known as Instagram which has taken the global populace by storm. Regardless of whether you’re a tech-savvy professional abreast with the latest and hottest apps, or someone who just manages to sift through emails, it’s clear that Instagram has an omnipresent influence. It’s practically impossible not to know someone who is continually browsing through Instagram. Look around, and you’ll scarcely see a face not engrossed in a phone screen, oblivious to the surroundings. It’s fascinating to note how individuals can be so engrossed in their devices, sometimes more engrossed in the screen than the real-life conversation happening right before them. Have you ever encountered this, or perhaps been guilty of this yourself?
The world as we know it has undergone a paradigm shift in comparison to 10-20 years ago. Those days saw smartphones being not so smart, apps not being as widespread, and people not as entranced by their phones, and importantly, the apps they harbor. Today, apps like Instagram are instrumental in maintaining connections, be it through tagging friends in fascinating finds, sending video messages, reacting to posted stories, or even seeing something that brings a friend to mind. You could be adventuring through various cities, catching up on your favorite celebrity’s daily routine, laughing at a comedian’s live stream, or even catching up on sports highlights from the recent game. None of these were conceivable 15 years ago when people used to resort to TV for entertainment. But now, the time spent on phones has skyrocketed, and Instagram is the predominant platform of choice. If you’re a business owner or someone keen on building your personal brand, Instagram is undoubtedly a platform to harness. Here’s why.
Did you realize that Instagram provides you with a gateway to over 800 million users every month? Instagram is quickly soaring to the top of the social media hierarchy. With an impressive user base of 800 million, it stands as one of the best platforms to engage your target audience. Twitter, on the other hand, has been stagnating at 350 million users for several years, while Instagram is anticipated to cross the 1 billion users milestone in the upcoming years. As the age-old adage goes, “Meet your customers and people where they are.” And at present, they’re on Instagram. The ubiquity of Instagram on people’s phones makes it an even more potent platform. Observe your surroundings, you’re bound to spot someone engrossed in their phone, more likely than not on Instagram.
Instagram renders networking effortless for you. The networking capabilities and the substantial reach that Instagram provides us on a global scale is unrivaled. Visionaries like yourself recognize the necessity to capitalize on every chance to expand and enhance their networks. Instagram enables you to connect with individuals based on common interests, geographical locations, hashtags, and mutual acquaintances. The cherry on top? You can build your global network right from your smartphone, which gives a solid justification for all the time spent on Instagram.
Instagram augments your reach and engagement. Instagram boasts a 58-fold higher reach and follower engagement compared to Facebook, and a mind-boggling 120-fold higher reach than Twitter. Hence, curating your Instagram audience is critical to your present success and even more so for the future. If you aren’t building a targeted audience (those interested in your business or personal brand), it’s almost like not having a cell phone or email for people to reach you. In a similar vein, it’s like a fisherman without a fishing rod or a barber without a pair of clippers. We trust you get the gist by now. Start building your audience today to gain momentum and visibility swiftly, thereby setting a robust foundation for future growth.
Instagram is intuitive and enjoyable to use. If you’re acquainted with Instagram, you’re already aware of how user-friendly and entertaining it is. Regardless of whether you have a personal or business account, you’ve probably grasped the power of Instagram. Users can explore diverse cities, countries, continents, and even host live videos for their followers, right from their phones. You can engage in a live video interview-style conversation, and with continual feature updates, the possibilities are practically endless. Instagram essentially offers you your own TV network without the associated costs. What’s more, you can receive real-time feedback from your audience via comments and engagement while interacting with them, making it more impactful than conventional TV.
People have a longstanding love for pictures, and that’s not going to change. If you’re new to Instagram, you’ll soon realize it’s an extraordinary platform to establish connections and build a targeted audience that is highly focused. You can build an audience that’s local, national, or international, depending on your preference, brand, profession, or passion. There’s a saying, “A picture is worth a thousand words.” Dive into Instagram today, and let your photos speak volumes for you. Given the timeless appeal of pictures, it’s safe to say that Instagram is here to stay.
Through Instagram, you can forge meaningful connections. It’s no secret that Instagram’s popularity has skyrocketed in the past few years. Now is the ideal time to leverage this platform. Almost everyone knows someone who’s incessantly checking their Instagram feed, and more importantly, Instagram commands people’s attention. It’s emerged as one of the most potent platforms for individuals and businesses to establish connections with others. Imagine being able to connect with new individuals and potential customers every day, simply by using Instagram. What if you could nurture rich, meaningful connections with your audience while simultaneously developing your brand and making your presence felt in the minds of people globally? Not to mention keeping up with friends and family, Instagram truly allows you to do it all and more.
