Gucci chooses Ryan Gosling as testimonial: the campaign is viral

Although he is very busy with various projects, Ryan Gosling could not and wanted to say no to Gucci, who welcomed him into the family as the new testimonial of the Gucci Valigeria campaign.

Ryan Gosling gets closer and closer to the fashion system and becomes the new face of Gucci. The Italian house chose it as a testimonial for the new luggage campaign and the images had no trouble taking off, going viral on the web. After all, the Hollywood actor hardly goes unnoticed. During the last period, he has been involved in several projects, including The Gray Man distributed by Netflix. But what is talking about is above all her role in the next Barbie film: alongside Margot Robbie, Gosling is ready to play the oxygenated Ken. Unsurprisingly, for the role he had to dye his hair blonde and it seems the color doesn’t bother.

Credits: Gucci / YouTube

In the brand new shots promoted by Gucci, the actor seems to have returned to a softer hue, in a scenography that plays with shades of sand and shades of brown that recall the evergreen charm of Gucci suitcases.

Ryan Gosling testifies about Gucci

The very short shorts of the Gucci campaign promise a magic touch for Ryan Gosling who becomes for the first time the testimony of the Italian haute couture house. The actor is busy picking up suitcases of different sizes, throwing them into the car and then reaching the beach, where he drags them all together. And finally he enters a chest that turns into a portal that will take him to another world. We don’t know which one and in reality it doesn’t matter. It was Alessandro Michele who wanted him in his team, already full of celebrities like Harry Styles.

Credits: Gucci / Instagram

Reflecting on the new addition to the family, Gucci’s creative director explained, “Gucci’s journey has never been purely physical. Gucci is the brand that has accompanied Hollywood artists, writers, actors and directors on their journeys […] This is why I wanted the advertising campaign to tell a situationist dimension where the protagonist crosses a “non-place” which is first of all a mental place, the same as those which, in the past and in the present, have chose Gucci because they capture the meaning of creativity, used to build imaginary places. And that’s why a Gucci suitcase looks like a magic suitcase”.

Credits: Gucci / Instagram

And the campaign was also adored by Eva Mendes, wife of Ryan Gosling, who was quick to share it on social media with a simple but effective caption: “My Magic Man”, which refers to the soundtrack of the Magic Man campaign. of the heart.