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Church Signage and Banners: Are They Effective in Today’s Digital Age?




In today’s world, many churches rely heavily on online marketing and advertising. However, you may be curious as to whether traditional church banners and signs are still useful for your congregation. The answer is a resounding yes! To reach your community effectively, it’s essential to employ multiple outreach methods. While direct mail, a church website, and social media are great tools, it’s important not to overlook the simplest church outreach tool: outdoor signage.

Using outdoor signage is a simple and effective approach to increasing awareness of your church in your local community. From vinyl banners to yard signs, directional signs to flag banners, there is an option to fit every budget and need.

Why is outdoor signage so effective? 

For starters, outdoor church banners and signs are incredibly easy to use. Once you receive your banners from the vendor, you just need to set them up. From there, your banners will work around the clock to generate awareness of your church to anyone who passes by. Additionally, outdoor signage is affordable, and investing in quality banners can provide years of use.

Outdoor church banners are always a great investment, as they’re visible 24/7 to inform and attract passing traffic. You can include important information on your signs, such as service times or your church website, and a well-designed sign can guide potential visitors to learn more about your church.

Furthermore, outdoor banners and signs are attention-grabbing. Whether it’s brightly colored flag banners or bold graphics on oversized vinyl banners, they’re sure to capture the attention of anyone passing by. If designed well by a reputable company like ShieldCo Art Church Signs, passersby will immediately absorb the information displayed on the sign.

Lastly, outdoor signage can make your church look inviting and friendly. Banners and signs indicate that everyone in the community is welcome to visit and that your church is excited to meet them. By displaying service times or upcoming events, you’re inviting everyone in and encouraging them to connect with your congregation.

What are some effective ways to utilize outdoor banners and signs for your church?

To maximize your reach, there are a few best practices that will help make your outdoor church banners and signs more effective.

First, keep your church banners and signs consistent with your other outreach tools. Let’s say you’re promoting a significant holiday service at your church, and you have incorporated a holiday theme into your direct mail, door hangers, and invite cards. In that case, it is essential to ensure that your outdoor signs are also consistent with the theme.

Next, keep it simple. When people drive by your church, they won’t have time to read a long bible verse on your sign. They’ll only have a few seconds to take in the information you display, so it’s best to display your service times, web address, or the date of an upcoming event.

Aside from that, it’s also important to follow the basic principles of good design. Make your key information bold and large, have a clear call to action, and include a way for someone to contact you. Steer clear of fonts that are difficult to read and color combinations that can strain the eyes.

And make sure unchurched people can understand the message. While Christian-specific terminology might not confuse your current members, it may not be understood by those who aren’t churchgoers yet. Ensure that your signs don’t use church-specific language they may not understand, so they can understand and be more inclined to visit your church.

Which church banner or sign is the best fit for your needs?

Flag Banners

If you’re looking for an economical and easy way to attract visitors to your church, Flag Banners are an excellent choice. The captivating design of these signs can capture the attention of visitors and assist them in navigating your church’s grounds. You can choose from two shapes: feathers or teardrops. These banners can be placed along a busy road, lining your church’s driveway, or in planters around your parking area.

Horizontal Banners

For a bold statement, Horizontal Banners are an excellent option. They come in various sizes to fit any outdoor space, making them perfect for placing by the road. With a simple message in large and bold font, they can capture the attention of anyone driving by. You can use them to advertise a specific service or event, or as a general message to invite people to join your regular Sunday services.

Light Pole Banners

If you’re looking to create a cohesive theme around your church, Light Pole Banners are an excellent option. These banners can be used as welcome messages that align with the rest of your signage, creating a unified theme. They’re perfect for promoting a sermon series, directing first-time guests to the church, or as seasonal or holiday decorations.

Yard Signs

Yard Signs are an easy and portable way to promote your church services. You can strategically place them outside your church and around town and even ask church members to post them in their yards to help promote special events and services in their neighborhoods. Yard signs are also ideal for churches meeting in temporary spaces as they can easily be posted and removed each week. They can show guests where to park and direct them to the main entrance.


Outdoor church signs can be a powerful addition to your church marketing strategy when used in conjunction with other methods such as social media or direct mail. They offer a cost-effective way to raise awareness of your church and entice potential visitors. By displaying your church as a welcoming and friendly place, you can attract people from your community who are looking for authentic connections, opportunities to learn about Jesus, and spiritual growth.

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