Connect with us


Behind-the-Scenes of Lavazza’s Massive 2023 Calendar Shoot



Lavazza, perhaps Italy’s most well-known coffee brand, has released its 2023 calendar shot by Los-Angeles based photographer Alex Prager. Along with the photos, the company has also released a behind-the-scenes look at the massive production.

The coffee brand’s theme for this year’s calendar embraces a message that likely resonates with bars, restaurants, and coffee shops around the world after two years of difficulty caused by the COVID-19 pandemic: YES! We’re Open!

“As we safely resume post-pandemic activities together as a community, Lavazza’s calendar serves as an invitation to come in and enjoy an experience of pleasure and conviviality together,” the company says.

Lavazza 2023 calendar

Lavazza says the calendar, which is also produced as a book, embodies the underlying concept that the beauty of humanity is the connection of people to one another.

“Bars and cafés provide us with an inclusive place for cultures and identities to come together over a cup of coffee. The images throughout the calendar perfectly capture the essence, warmth and restorative capacity of Lavazza’s coffee enjoyed between both new and old acquaintances within a cafe.”

Lavazza 2023 calendar

The photo shoot required considerably more coordination than most other high-level productions since the company not only packed in many models into the cover photo scene but also produced it as a video, which further complicated it:

Through a series of videos and photos shared on the calendar’s website, Lavazza shares looks at how the production was put together including brief looks at lighting setups and how Prager worked with models to produce the finished photos.

In an interview, Prager explains that she wanted the calendar to feel like a journey through different stories happening around the world. Prager shot the campaign using a Hasselblad medium format DSLR, a camera that is still favored by high-end photographers around the world.

Not only are the photos available to view as hard copies in a book and calendar, Lavazza also has set them up as part of an interactive online gallery. This gallery asks viewers to look through the images to find “Easter eggs” that link back to the previous 10 years of artistic projects from the company that are dedicated to sustainability.

The full gamut of photos and videos that show how the campaign was put together can be perused on Lavazza’s website.

Image credits: Alex Prager / Lavazza

Continue Reading

Recent News

Crypto Staking Crypto Staking
Crypto10 hours ago

Is it Possible To Make Money On Crypto Staking in 2024?

In the modern world, cryptocurrencies and blockchain technologies are becoming increasingly popular, attracting the attention of investors and users from...

Lake Como Lake Como
Wedding10 hours ago

How to Choose the Right Location for a Marriage Proposal in Italy and Lake Como

Proposing marriage is a unique and memorable moment in a couple’s life. Choosing the right location is crucial to creating...

Personal Injury Lawyer Personal Injury Lawyer
Law4 days ago

Finding the Best Personal Injury Lawyer in Lumberton, NC

Personal injury law is designed to protect individuals who have been harmed due to the negligence or wrongful actions of...

WhatsApp Business WhatsApp Business
Business4 days ago

Running WhatsApp Business with Pro+VPS for Android Emulator

WhatsApp Business is one of the most powerful tool for Business to manage customers communication. Running it can enhance the...

Civil Partnership Visa Civil Partnership Visa
Finance6 days ago

Civil Partnership Visa vs Spouse Visa: Which One is Right for You

Choosing the right visa to join your partner in the UK can be confusing. Two common options are the Civil...

Crypto Crypto
Crypto7 days ago

Staked Crypto – A Step-by-Step Guide for Beginners

Ethereum staking has become an increasingly popular way for cryptocurrency holders to earn passive income through staking rewards. In this...

Ethereum Staking Ethereum Staking
Crypto1 week ago

Maximizing Ethereum Staking Rewards: Tips and Tricks

Are you looking to maximize the potential of your Ethereum holdings? Stake Ethereum using OkayCoin and take advantage of the...

Wedding Wedding
Wedding1 week ago

4 Wedding Services You Can Quickly Check Off Your To-Do List

Organizing a wedding might like arranging a large-scale symphony, in which each element must work together to produce a beautiful...

Luxury Shopping Luxury Shopping
Lifestyle1 week ago

Luxury Shopping in Ibiza: A Guide to the Finest Boutiques

Ibiza is synonymous with lavish lifestyles, sun-soaked beaches, and electrifying nightlife. But beyond the party scene and stunning seascapes, the...

Indian Brides Indian Brides
Fashion1 week ago

Top Trends in Diamond Necklaces for Indian Brides

As Indian brides gear up for their big day, the selection of the perfect diamond necklace is crucial. Diamond necklaces...