Entertainment
Ashley Benson launches her genderless perfume brand
While waiting to see her again on the small screens with a new television series distributed by Prime Video, Ashley Benson has launched a new brand of genderless perfumes.
What happened to Ashley Benson? The actress gained international fame by starring in Pretty Little Liars, an original television series that aired from 2010 to 2017 with seven seasons. But, after this lucky break from television, the actress preferred to take the time to cultivate her hobbies and even her love life. His romance with Cara Delevingne bewitched international tabloids, as well as saddened fans around the world when it came to an end.
But Ashley Benson intends to return with a new television project, titled Wilderness, which should be released in 2023 on Prime Video. In the meantime, she has indulged in a new beauty experience by launching her own line of perfumes.
Ashley Benson launches genderless fragrance line
Behind the new beauty business is the desire to feel at home. The actress, for work, has always been used to spending a lot of time away from home as well as her closest relatives. And it has always been his habit to try to recreate some of the atmosphere of home even at the hotel. Like, how? Use of smell. Speaking to WWD, Ashley Benson explained that it’s been her tradition to take candles, lotions and perfumes with her to help her pass her time away from home. “I’ve always mixed and matched different scents that I’ve collected over the years.” The real opportunity presented itself during a trip to Morocco. Ashley Benson remembers creating and bottling her first custom perfume with a merchant at a local bazaar.
Recalling the moment, the beauty actress and entrepreneur said, “We spent hours in this fantastic candle and tea set-up, trying different scents and learning everything it takes to create a fragrance. Being in Morocco and succeeding instead of finding yourself in a conference in New York inspired me a lot”. By breathing life into her creative side, Ashley Benson found herself.
Three years have passed since that first experience in Morocco and now Ashley Benson has the opportunity to introduce the world to the perfume she created in Morocco and a genderless perfume brand. The interest of the actress is to be able to share her love of perfumes with the public. Available on the American market from November 15, 2022, the ASH brand currently offers two fragrances: The Eighth, with notes of bergamot, musk and wood inspired by trips to Paris; and East12th, with notes of black cedar, orange and rose, inspired by New York’s East Village. The actress is very fond of this city which has welcomed her as a citizen for six years. “I created a lot of memories in Paris, so I wanted to dedicate my first two perfumes to my two favorite places,” he said.