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Alicia Keys and the new capsule collection with Athleta Holiday



Alicia Keys tries again: after the first collection, there is also a second dedicated to the holidays. The singer has once again made agreements with the Athleta brand, offering an inclusive capsule collection that focuses on comfort.

Alicia Keys has a very precise idea of ​​what fashion should be: the priority is comfort and it is on this base that the new fashion collection signed by the singer rests. In collaboration with Athleta, she launched a capsule collection dedicated to the holidays, which promises inclusivity and comfort.

Alicia's KeysCredits: Instagram / Alicia Keys

Throughout her career, Alicia Keys has collected many hits. So far he has won 15 Grammy Awards, a goal much sought after by all artists who have made music their calling. But she is also a fashion and beauty addict. In addition to launching a beauty brand that reflected all her needs, the singer deepened her entrepreneurial side and partnered with Athleta, for the second time. The new Holiday Collection gives a nod to the Christmas holidays and focuses above all on its idea of ​​fashion.

Alicia Keys launches new Athleta Holiday capsule collection

After the first experience, Alicia Keys chose to give herself a second chance with Athleta by creating a new capsule collection. Speaking to People, the singer explained, “I feel like this collection is even smoother because we’ve already worked on a first capsule and now we really understand each other.” The first experimental collection debuted on the market last March. The second, on the other hand, arrived from November 1, 2022 and includes 10 outerwear and loungewear designed to be beautiful, but above all comfortable. The materials used by the brand are also efficient and reflect the style of the singer.

Alicia's KeysCredits: Instagram / Alicia Keys

Designed to be inclusive, this holiday capsule collection ranges from XXS to 3XL. “No matter your size or your style, you’ll find something that can flatter and accentuate your personality, that can make you feel good about yourself and comfortable for the holidays,” Alicia Keys promised. And it seems that this collection is closely linked to the singer’s new album, titled Santa Baby, so strictly Christmas.

Alicia's KeysCredits: Instagram / Alicia Keys

For Alicia Keys, it was important to create a collection that represented her idea of ​​comfortable fashion. “It’s so beautiful, special and important to surround yourself with things that are good for you and to wear what makes you feel good, powerful and aware of yourself.” The singer was naturally also involved in the campaign, which reflects the importance of friendship and the time we spend with the people we love.

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