Social media platforms continue to integrate into our lives, and now they have been integrated into our lives like never before. It is one of the most potent elements of our modern world today. Social media plays a significant role. Social media has been used to share, learn, interact, and market. Furthermore, social network platforms continuously add new features.
So, you may wonder, especially along with marketers, what is waiting for the future of social media. With social media’s enormous growth, it is not only used for entertainment. People follow the news, contact each other, shop online, and educate themselves on social media.
Navigating through the Future of Social Media Landscape
As a social media marketer, you should stay relevant in a rapidly changing business. Social media marketers should follow all the changing social media trends, adapt to new trends, and measure the exciting future possibilities we will share in our article.
The Rise of the Micro-Influencers
First of all, customers value creators/influencer’s reviews. Thanks to social media influencers, consumers explore new products through social media, which enormously impacts many users’ behaviors. It is not surprising regarding the fact that every influencer has their own specialization, so they cater to one’s specific interests. Therefore, consumers may value the influencer’s opinion, leading to influencer marketing growth.
More minor influencer marketing is growing since it is more cost-effective. Brands, therefore, prefer nano influencers with 1 to 10K followers and micro influencers with 10 to 50K followers. The creators with a follower count are more budget-friendly for many brands.
Secondly, micro-influencers have more influence on the customer behavior of their audiences since they can interact with them more quickly with Instagram posts. For example, a micro fitness creator on Instagram probably has a more authentic audience than a macro influencer.
It makes sense regarding the count of creators’ followers and content geared toward the exact audience.
Growing Social Commerce
Since there is no distinct difference between e-commerce and social media, the term social commerce is arrived. Instagram and Facebook created a shopping tab and added features that allow people to turn customers and shop without leaving the app.
Again, Gen Z prefers social commerce and embracing social media platforms as search engines. It is among the rising trends caused mainly by Gen Z, who likes shopping on social platforms with video content. The trend won’t fade out in the near future; instead, it will probably gain momentum. You can also check out on Instagram in the US without leaving the app. It creates a seamless shopping experience.
Other platforms will likely do the same and follow the trend by developing their social media app. And, as a brand, you should wisely build your social commerce plan since competition is rising. The future of social media is heavily about the seamless shopping experience.
Brands are now more focused on their presence on any social platform to better their social commerce strategy as part of the future of social media. Your visual content creation leads to an increase in your sales.
Social Media Sites’ Superiority over Search Engines
Search engines are used to view recommendations, product reviews, and overall reviews. However, users of the internet have developed a new user behavior. Now, especially Gen Z, nearly 50% of internet users search on social media rather than search engines.
For instance, assume you are looking for a place to eat. Don’t you use TikTok or Instagram to get recommendations or see reviews instead of Google Search or Maps, a search engine? Social media platforms now meet the consumer needs.
Instagram also has a strong effect on customers. Posts with high likes would impact people’s choices. Marketers focus on increasing posts’ likes on platforms to increase the brands’ credibility and lead people. You can instantly enhance the social media presence of your business and reach outstanding success within minutes by buying likes for your posts!
Most social media users use social platforms for restaurants, beauty products, educational videos, and tutorials. Both platforms and search engines should pay attention to this user behavior and act accordingly. So, a social media manager should focus on the placement of relevant keywords and visual content creation regarding the requirements of niche platforms and the audience in question.
New Social Media Platforms’ Emergence
Social media has constantly changed since its first online presence, Six Degrees. Six Degrees was the first form of the current digital world’s social media platform, allowing users to create a profile, send messages, and post.
The future of social media is constantly evolving according to the social media users’ way of consuming content. In 2016, TikTok emerged, successfully setting trends and shaping social media. The future of social media and new outlets are parallelly evolving and adding to each other.
For instance, a new social media platform emerged with a focus on authenticity, BeReal. The app became instantly popular among young people since they really care about authenticity. You can share a genuine photo of yourself and, at the same time, the environment you are in.
Twitch is another instance of the rising new media. It is a live-streaming platform, the latest trend in social media. Saying the platform actually has its own niche wouldn’t be wrong regarding the abundance of gamers on the platform. Creators can broadcast the game they are playing. Also, the creators can interact with the app’s users simultaneously.
Augmented Reality Becomes Widespread
You are probably familiar with augmented reality but may not have realized it. People already use AR and VR in their everyday lives, using Instagram or Snapchat filters that display objects within images or videos or give the impression that they’re actually there. Virtual reality, on the other hand, presents you with a totally different virtual world.
Also, you can play games with other users on Snapchat’s AR filters.
It is not limited to filters. Also, augmented reality is used to develop online shopping experiences for consumers. When one wants to try something online, AR provides the option to try the product. So, online shopping has become a more engaging event on social media.
FAQs on the Future of Social Media
What are the latest emerging platforms?
Here are some of the recently launched social media platforms that you can explore:
- RTRO
- Threads
- Quest
- Lemon8
- BAND
- T2
- Nocam
- Peanut
Is TikTok considered as the future of social media?
It has been the fastest-growing social media network in recent years. TikTok’s surpassing Facebook is expected in 2025, while Facebook has been losing users. Also, TikTok has become an excellent platform for e-commerce.
How will social media be used in e-commerce?
Now online shopping experiences on the social media apps are constantly developed and improved. In the future, they are expected to integrate online shopping more to themselves like live shopping events or shopping directly through a post. The aim is to make social shopping easier for customers to discover and shop without leaving the app.
How did privacy and data security become in social media?
In order to address growing concerns over privacy and data misuse, there will probably be more transparent data usage policies, more user control over personal information, and stronger legislation to protect user data. The situation of privacy and data security may become more rigid.
