A brief guide to boosting your brand’s email conversion rate



Email conversion is one of the most critical tools in a digital marketer’s toolkit. It’s a highly effective way to reach customers and prospects and an excellent platform for building relationships.

However, it can also be a frustrating tool because it’s easy to put together an E-message campaign that falls flat. If your open rates are low or your click-through rates are disappointing, it’s time to take a closer look at the entire strategy. What to pay attention to, you ask? This guide will share nine actionable tips for boosting email conversion. By the end, you’ll have a clear plan for how to improve your E-messages.

Keep your emails short and sweet

Nobody likes reading a long, drawn-out piece. Keep your electronic letters concise and to the point to increase the chances that your recipients will read them. A good rule of thumb is to keep messages shorter than five-ten sentences. It doesn’t mean you should sacrifice quality or important information for brevity, but rather edit your emails to their most essential parts.

Use engaging visuals

As people are visual creatures, ensuring your messages include engaging visuals that capture their attention is vital. It could be a product image, an infographic, or even just a well-designed button.

For example, if you’re promoting a new product, attach a photo of the product to the email. If you’re sharing an infographic, make sure it’s visually appealing and understandable. And if you include a call-to-action button, make sure it’s engaging.

Vista Create offers ready-made visual solutions for any business, so you can easily devise superb images that capture attention and increase email conversion rates. VistaCreate poster templates will meet any visual requirement related to email or social media marketing.

Focus on a subject line

Your subject line is your email’s first impression, so make sure it’s good! Write something eye-catching and exciting to entice people to open your webmail.

Some tips for composing strong SL:

  • Make it clear what the message is about in as few words as possible
  • Use active language that grabs the attention
  • Use specific keywords that relate to your email’s content
  • Avoid using generic terms like “important” or “update.”

Here are some examples of solid subject lines:

  • “Five Tips for Acing Your Next Job Interview”
  • “Three Ways to Boost Your Home’s Curb Appeal”
  • “The One Simple Trick for Getting Your Kids to Eat Their Vegetables.”

Make it exclusive

Use the recipient’s name to create a personal connection when writing your E-message subject line. For example, “Hey [name], thanks for subscribing!” It will let them know you’re not just copying and pasting a template.

In the body of your webmail, address your reader by name to further the personal connection. For example, “Thanks for being a loyal customer, [name]! We appreciate your business.”

Including the recipient’s name in both the subject line and body of your email is a great way to create a personal connection that can lead to increased engagement and conversions.

Get to the point

Your readers are busy people! Get to the point quickly in your webmail so they can easily see what you’re offering and why they should care.

Some email marketers believe that writing long, detailed E-messages keeps recipients engaged. However, studies have shown that people prefer shorter pieces that don’t beat around the bush. In fact, too long or rambling pieces can actually discourage people from taking action. So, when writing your next message, take a few minutes to think about what you want to say. 

Structure your email for easy skimming

It’s crucial to structure your webmail in a way that is easy to read and understand. It means using short paragraphs, bullet points, and headlines. Breaking up your text makes it much easier for the reader to digest the information and take action on it. Also, use bullet lists and highlight critical information with bolding or italics.

Remember to test everything you come up with first

EM is all about trial and error. Test all the components to see what works best with your audience. Try split-testing your emails by sending different versions of your E-message to a small group of subscribers to see which version gets the best response. 

Analytics, in turn, can help you track open and click-through rates to see how well your efforts are paying off. Checking these metrics allows you to adjust your EM strategy and improve your results.

Here are some helpful tips for tracking your analytics:

  • Check your open rate by looking at the number of people who open your piece compared to the total number of people who receive it. Aim at 20-30%.
  • Monitor your click-through rate by looking at the number of people who click on links in your webmail compared to the total number of people who receive them. Make sure to reach around 2-5%.
  • Segment your audience so you can see how different groups of people respond to your messages. It can help you meet your marketing goals.


So there you have it! Following the tips in this guide can significantly boost your webmail conversion rates and improve your overall marketing results.

Now it’s time to put these tips into action. So get started today and see how much your conversions improve. Good luck!

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