In the ever-evolving realm of digital marketing, promo videos have emerged as indispensable assets.
These dynamic visual tools possess the innate ability to captivate and engage audiences, serving as a cost-effective tool for modern advertising.
In this blog, we’ll delve deep into the realm of promotional video production by presenting a detailed examination of eight impactful types of promo videos. Each with its own use and reward for marketers. Honing to use each will help you revolutionize your ad game in 2023.
1. Customer Testimonial Video
Customer testimonial videos are testimonials captured on video, showcasing the genuine, positive experiences of individuals who have utilized your product or service. These videos made by promotional video services serve as powerful endorsements, instilling trust and influencing potential customers.
How to Use:
- Goal is to boost credibility by showcasing authentic customer feedback.
- Publish it on the company website, social media platforms, and in marketing materials.
Promo video example: Transforming Trust into Conversion
Witness the success of XYZ Tech in leveraging customer testimonial videos. By featuring authentic experiences, XYZ Tech saw a remarkable uptick in conversion rates. The video testimonials served as powerful endorsements, instilling trust and influencing potential customers to make purchasing decisions.
2. Brand Awareness Video
Brand awareness videos play a pivotal role in laying the foundation for your brand by communicating its purpose and broader vision.
Often requiring a significant budget, these productions create a distinctive brand personality and effectively convey your message to a wider audience.
How to Use:
- Deploy during the awareness stage of marketing to educate about the brand’s vision.
- Ideal for platforms like YouTube, Instagram, or Facebook to maximize reach.
Promo video example: Forging a Lasting Impression
Explore the impact of Nike’s brand awareness video campaigns. With significant budget allocations, Nike has crafted videos that not only communicate its broader vision but also create a distinctive and memorable brand personality.
These videos are strategically deployed on platforms like YouTube, Instagram, and Facebook, contributing to Nike’s iconic status.
3. Behind-the-Scenes Video
Another useful type of promo video is behind-the-scenes. It offers a peek into the making of the product or the streamlined process that has become the reason for the brand’s competitive edge.
These videos play a crucial role during the consideration phase of the customer journey.
How to Use:
- Build relationships by sharing exclusive insights with your captive audience.
- Use as promotional material on social media channels and websites.
Promo video example: Building Deeper Connections
Discover how Apple utilizes behind-the-scenes videos to strengthen connections with its customer base.
By offering exclusive glimpses into the meticulous process of product development, Apple builds a sense of transparency and trust.
These videos serve as promotional material, contributing to Apple’s massive fan base on social media.
4. Explainer Video/How-to Demo Videos
In addition to the above, there is one more promo video type which seems to be immensely popular among brands. Whether it’s about showcasing your product or service, or help your customers embark on a journey of new wonder, 2D animated explainers can just do the trick for you.
That’s why very often hiring professional 2d animation services turns out to be great decision for any brand looking to level up its video content.
How to Use:
- Enhance customer understanding with instructional content.
- Utilize on platforms like YouTube to reach a wide audience.
Promo video example: Simplifying Complexity for Engagement
Learn from Google’s success in using explainer and how-to demo videos. Through clear and engaging animations, Google simplifies the usage of its products for a global audience.
These videos, often featured on YouTube, contribute to enhanced customer understanding and play a pivotal role in Google’s user-centric approach.
5. Trending Social Media Videos
Trending social media videos, particularly on platforms like TikTok, showcase a lighter side of a company or brand. With high shareability, these fun videos have the potential to go viral and reach a broad target audience.
How to Use:
- Leverage the popularity of TikTok for widespread visibility.
- Share on various social media platforms to engage a diverse audience.
Promo video example: Riding the TikTok Wave
Explore how Chipotle effectively utilizes trending social media videos on TikTok. By creating fun and shareable content, Chipotle taps into a younger demographic and achieves high visibility across various social platforms.
The viral nature of these videos contributes to increased brand awareness and engagement.
6. Trailer Video/Teaser Video
Trailer or teaser videos offer a sneak peek into upcoming events, conferences, or product releases. Heavy on graphics and visuals, these videos are designed to build anticipation and generate hype.
How to Use:
- Create excitement leading up to events or product launches.
- Best suited for an existing fanbase to stir emotions and curiosity.
Promo video example: Stirring Emotions, Creating Anticipation
Marvel Studios provides a compelling example of the effective use of trailer and teaser videos. Prior to the release of blockbuster movies, Marvel generates excitement by offering sneak peeks with visually stunning trailers.
These videos, heavy on graphics and visuals, create anticipation, stir emotions, and contribute to the immense success of Marvel’s cinematic ventures.
7. The Story
The story promo video is a powerful tool where entrepreneurs share their journey, motivations, and the story behind their business. It serves to inspire and build a deep connection with the audience.
When to Use:
- Connect emotionally with the audience by sharing the founder’s story.
- Build “know, like, and trust” with the audience for brand loyalty.
Promo video example: Connecting Through Narratives
Experience the impact of Airbnb’s brand through the storytelling approach. In their story promo videos, Airbnb founders share the journey, motivations, and challenges behind the platform.
This narrative not only inspires but also builds a deep and emotional connection with the audience, fostering a sense of trust and loyalty.
8. Video Sales Letter
Considered a potent method, the video sales letter combines customer testimonials, product explanations, and persuasive elements. It directly contributes to generating business revenue by encouraging viewers to take action.
How to Use:
- Directly drive business revenue through persuasive storytelling.
- Combine the best elements of earlier promo videos for maximum impact.
Promo video example: Persuasion in Action
Uncover the success story of Amazon and its effective use of video sales letters.
By combining customer testimonials, product explanations, and persuasive storytelling, Amazon’s video sales letters directly contribute to driving business revenue.
These videos play a crucial role in convincing viewers to take action, showcasing the persuasive power of well-crafted visual content.
In conclusion, incorporating these diverse types of promo videos into your marketing strategy can significantly enhance your ad game in 2023.
Each type serves a unique purpose, from building brand awareness to driving direct revenue.
As you navigate the evolving landscape of digital advertising, consider integrating these promo video types to connect with your audience, tell your story, and drive tangible results.